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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/863cf127-7c37-4fe1-8825-51101611732b/What+you+should+never+automate.png</image:loc>
      <image:title>DNAI Newsletter - Stop babysitting AI. Build workflows instead. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/de8b42f2-c7c2-4044-81d9-eeb2f635686b/The+daily+EU+monitor.png</image:loc>
      <image:title>DNAI Newsletter - Stop babysitting AI. Build workflows instead. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/dnai-newsletter/zmq3yvm2xcya74p17y9maxisdun023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/bb5010c1-f363-4c8d-a547-faf81efeeaa7/How+to+never+run+out+of+ideas.png</image:loc>
      <image:title>DNAI Newsletter - AI-free ways to never run out of ideas again - Make it stand out</image:title>
      <image:caption>Get your shuffle, we're getting you ready for fall with some treasure hunting - in your own life</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/025d6eaa-5c8a-4b10-b650-7e348e491ca0/50+ways+to+find+LinkedIn+content+ideas.png</image:loc>
      <image:title>DNAI Newsletter - AI-free ways to never run out of ideas again - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6d83b03d-fe0d-4515-b08d-3de2302cb552/Your+DNA+beats+the+algorithm.jpg</image:loc>
      <image:title>DNAI Newsletter - AI-free ways to never run out of ideas again - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/dnai-newsletter/44q738z36ffx69pmcb18nyodkt0d2p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4b5e2459-1a1e-49fd-9bce-f4dad7694053/92%25+LinkedIn+posts+get+buried.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Data: Algorithm Insights Report 2026</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/f2310601-21fa-441a-9c44-9b58f624c737/Half+your+reach+is+decided..jpg</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/3335e4c7-17e6-46ac-a21f-e3ca8b2c66b7/Fantastic.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/06e5268e-ce3d-4afa-aaa0-09bc2d8b2b69/Ruben+Hassid.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2c0fff6e-394c-4d20-b51e-e85c79e7b54c/The+anatomy+of+a+high+performing+post.jpg</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/7621f39d-e0fd-4140-8e7a-173bdba29a18/Mix+your+content.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/5072cc5b-2077-4c78-a782-d1582e7f2023/Comments+are+King.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/3bd1d47a-91fb-4345-8ab2-9d4ce5ea0155/Banner.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: Liora Kern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/1360ec51-681d-4d8f-b8e8-d01123e52944/Featured.png</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: Liora Kern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e8135b6a-efcc-4486-abe2-53ff4a05e282/What+is+inside+your+DNA+Key.jpg</image:loc>
      <image:title>DNAI Newsletter - Your hook is doing 50% of the work. The other 50% is your DNA. - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/dnai-newsletter/kt28dx8fb524q1gmci0odf3s6tewvf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6d666048-9b72-40c7-9976-6ce54c4405bd/Dont+post+on+Monday.png</image:loc>
      <image:title>DNAI Newsletter - LinkedIn came to Brussels with "tips". We brought our data. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/cf3854f6-66fa-4b07-b45f-65b664b71606/Woman+carries+ventilator.png</image:loc>
      <image:title>DNAI Newsletter - LinkedIn came to Brussels with "tips". We brought our data. - Make it stand out</image:title>
      <image:caption>Woman carries ventilator around in Brussels. Picture by Sebastiàn Rodriguez.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/de681860-6c25-41f3-b6a1-0db9d5aa8ccc/AuthoredUp.png</image:loc>
      <image:title>DNAI Newsletter - LinkedIn came to Brussels with "tips". We brought our data. - Make it stand out</image:title>
      <image:caption>Source: AuthoredUp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/99eae40d-9946-4376-aaa0-6ccbedf03f3c/Andrea+Castagna+Post.png</image:loc>
      <image:title>DNAI Newsletter - LinkedIn came to Brussels with "tips". We brought our data. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/76e1f152-17dc-417d-8511-3571ce0564cb/Best+time+to+post+on+LinkedIn.png</image:loc>
      <image:title>DNAI Newsletter - LinkedIn came to Brussels with "tips". We brought our data. - Make it stand out</image:title>
      <image:caption>Source: Buffer - we don't agree with the afternoon timing for our audience though. But test it!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/145135af-810e-4503-b473-886b0e5cf4a0/Manage+notifications.png</image:loc>
      <image:title>DNAI Newsletter - LinkedIn came to Brussels with "tips". We brought our data. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/dnai-newsletter/g5cch8ztsxk99cq00e3k88iwij4w21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/5a9ba272-9c8e-428c-83cf-4ed3ee40d064/Which+AI+is+worth+your+budget+this+year.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>Liora asked us to add that this is ChatGPT giving us a taste of life as it could be: Better hair, amazing skin, never tired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d84e5b32-784c-44c2-9253-dd1d380d3d49/Which+tool+and+why.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6fe976a8-b15e-4548-9b95-671e1a10189e/LinkedIn+growth+pulse.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>One of the dashboards Liora runs on Perplexity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/50f8e2d1-71a6-4b82-83af-7b88c543fe09/LinkedIn+growth+pulse+2.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>One of the dashboards Liora runs on Perplexity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/c002ed70-ed42-4be6-bd3a-783d11ebf9d0/Industry+Ranking.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>The Think Room's AI Visibility Dashboard in Ceyo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/5df28758-09fd-413e-9f20-1d217c91656c/Citation+Intelligence.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>Top cited domains for the 100 prompt set (where AI gets its data from)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e957b7b4-d794-492c-b2cb-b1c0a2f8b0ec/Ceyo+screenshot.png</image:loc>
      <image:title>DNAI Newsletter - Your AI budget vs. reality: Tools that help with comms - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/dnai-newsletter/better-visibility-starts-with-better-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ec125f71-a6c4-490d-8f2f-04c7064f5499/How+to+build+a+LinkedIn+profile+people+recognize+in+seconds.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>The DNAI Newsletter #2: How to build a LinkedIn profile people recognize in seconds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/3b2a2f6e-fb20-4e4e-85a6-6214e0b6931c/My+AI+workflow+that+makes+you+sound+more+human%2C+not+less.png</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: Liora Kern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/40c13606-dac2-4b46-9bab-b5941ef72ba6/Prompts+we+use.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/bd211a96-87a1-4cff-a955-15a1c74ba612/Prompts+we+use+2.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/87a93444-1007-4dc0-a675-d26502c748fe/Prompts+we+use+3.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/a94f332e-60fc-4153-93ae-5f6c2ed43b56/The+DNA+Key.png</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/148cb941-8cdc-4ec0-90f5-086b8d253cfc/Stop+treating+claude+like+Chatgpt.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e75d53f3-e4ff-4f0f-bf49-c5cf42fab16f/Attention+vs+Depth.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ba5b95d3-a61b-45d8-afdd-ed498e4670a2/The+360+brew+effect.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/67b67157-bdb6-4d2e-ae62-c0305fb67bcd/Linkedin+is+hunting+down+AI+content.jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4967917a-7489-40ff-a7ff-5eef071e5d7d/Stop+underusing+AI.+Start+here..jpg</image:loc>
      <image:title>DNAI Newsletter - Better visibility starts with better decisions - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/dnai-newsletter/g9rr517ggw41zkm9whu0ltfamg69pb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/727d92bd-f83d-4618-aaef-97628f8d35b3/What+is+going+on+with+my+LinkedIn.jpg</image:loc>
      <image:title>DNAI Newsletter - Did your 40k followers just become useless? - Make it stand out</image:title>
      <image:caption>Indeed, how do you get your impressions back. And more importantly, real-life results?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ccd5ac35-9812-4a1d-81e6-805bb6aa3211/LinkedIn%27s+AI+doesn%27y+care+how+many+followers+you+have..png</image:loc>
      <image:title>DNAI Newsletter - Did your 40k followers just become useless? - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/dd33c9d9-25a7-4134-a7fe-95cde750639b/Saveable+posts+-+real+life+results.png</image:loc>
      <image:title>DNAI Newsletter - Did your 40k followers just become useless? - Make it stand out</image:title>
      <image:caption>Image Source: The Think Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/a68bb5c1-a7d0-4509-9fda-6ae6a03fea72/Lifespan+of+a+Linkedin+Post.png</image:loc>
      <image:title>DNAI Newsletter - Did your 40k followers just become useless? - Make it stand out</image:title>
      <image:caption>Source: Algorithm Insights Report 2026 by Richard van der Blom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/38e81cdc-023a-48d8-8d88-82699ddede44/These+4+people+in+your+own+head+stop+you+from+posting.jpg</image:loc>
      <image:title>DNAI Newsletter - Did your 40k followers just become useless? - Make it stand out</image:title>
      <image:caption>Source: The Think Room</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/31bbc99c-9833-42ec-ac98-0aeef5bf013c/1+madmen+DNA+Key.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Silhouettes of a man in a suit and a woman in blazer walking together, with the text "MAD MEN DIDN'T HAVE AI" in bold black letters, the word "MAD" in red, and a logo of a brain inside a 3D cube with the text "TheThinkRoom" and "SWIPE LEFT" with an arrow icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6cfc40d7-dcda-4878-a7a8-0ba15434f5fc/nik+pearson+testimonial+image.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>"The interview was a really positive session and I came out of it feeling quite inspired. I’ve read my DNA Key multiple times, who doesn’t like reading about themselves? The tone felt good, and the positioning is a strong insight that I’ve already started to play with. It’s triggered wider conversations for me well beyond LinkedIn. I’ve been really energised by it." - Nik Pearson, General Manager, Corporate Communications Honda Motor Europe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d6eaa265-d53f-4feb-922b-37b8ddfb4374/2+madmen+DNA+Key.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Red background with bold black text saying "They had something much more important" and a small logo of a brain inside a cube with the text "TheThinkRoom"; at the bottom right, black text says "Swipe left" with an arrow icon.</image:caption>
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      <image:caption>“Liora gave an excellent, tailor-made "Strategic communications in the age of algorithms" workshop to our Corporate Affairs team in Europe. The GEO dashboard and insights were also very compelling.” - Nina Peacock, Director of Public Policy &amp; Government Relations Europe, Kellanova.</image:caption>
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      <image:caption>"I highly recommend Liora. She designed a fully bespoke session built entirely around how our comms and PA teams actually work. Super clear on large language models, very hands on with our own content, and we left with a practical audit plus concrete next steps for our teams and markets." - Jesse De Backer, Director Communications &amp; Corporate Affairs DACH, Unilever.</image:caption>
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      <image:caption>“Liora gave an inspiring workshop to our teams on LinkedIn and AI. She explained complex concepts in a very accessible and engaging way and we learned a lot from her practical insights and examples.” - Assia Allali, Corporate Communication Expert, Telenet group.</image:caption>
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      <image:caption>“Liora ran a really engaging LinkedIn training for our team that was practical, interesting, and had everyone thinking and trying things out straight away.” - Kasper Peters, Head of Communications, CCIA Europe.</image:caption>
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      <image:caption>“Liora is a great inspiration for innovation and agile adoption of new communication tools. In the workshop she prepared for the Eurodesk Network a few weeks ago, she didn't only tell us about the tools, but also explained how to use them strategically for effective communication.” - Carmen Ruano Serna, Campaigns and Audiovisual Officer, Eurodesk Brussels Link.</image:caption>
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      <image:caption>“Working The Think Room has been an eye-opener. Their DNA analysis of VBK &amp; Partners was superb — they captured the very essence of who we are, giving us a voice that reflects our ambitions, ethics, goals and identity. Their unique, exceptional approach helps you build a brand that is authentic, powerful and respected.” - Faraz Kermani, Founder and Partner, VBK &amp; Partners</image:caption>
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      <image:caption>“Liora is a perfect fit for anyone who wants to stand out on LinkedIn and esp. in the EU bubble. She’s very up-to-date on the latest LinkedIn algorithm changes. More than that, she’s got a clear strategy for how to deal with those changes and get through to my hyper-niche audience.” - Neil Urquhart, The Concours Coach.</image:caption>
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      <image:caption>Red background with black text that reads, "AI CAN GENERATE ANYTHING, BUT..." and a small logo of a brain inside a cube with the text "TheThinkRoom" at the top right. At the bottom right, there is an instruction to swipe left with an arrow icon.</image:caption>
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      <image:caption>“Liora Kern's workshop about AI in marketing and communications genuinely changed how I work. No exaggeration.” - Tanja Leifsdóttir, Specialist in Education, Culture &amp; European Cooperation.</image:caption>
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      <image:caption>Text in large red font states 'Only strategy tells you what's worth generating'. Small black text in the bottom right corner says 'Swipe left' with an arrow icon. To the right, there is a black and white illustration of a man and woman playing chess, standing on either side of a chessboard, in front of a black background with the word 'Strategy' at the top.</image:caption>
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      <image:caption>“I was very impressed by this DNA work as I really saw myself in it. The DNA Key has become a strong briefing for my team as well; it captures my voice and provides an original foundation, so content created sounds like me instead of a more institutional CEO. Overall, this work has opened up the world of AI and communications for me in a way that is pragmatic and useful, and for that I’m very grateful.” CEO, We Mean Business Coalition</image:caption>
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      <image:caption>Slide from presentation titled 'How to think before you prompt?' with instructions for analysis, audience, and message, and a swipe left icon.</image:caption>
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      <image:caption>A promotional graphic with instructions on finding your DNA and engaging in strategic thinking, featuring text in black and red with a small logo of a brain inside a cube labeled 'TheThinkRoom'.</image:caption>
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      <image:caption>Screenshot of a motivational slide or poster with bold text that says "How do you get attention?" and step 3: "With OUTSTANDING creative." There is also a doodle of a human brain in a cube labeled "TheThinkRoom," and instructions to "SWIPE LEFT" with an arrow.</image:caption>
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      <image:caption>Step 4 of a guide titled 'How do you prompt?' explains turning your positioning into a flexible prompt-and-content system. The step instructs to determine whether you're writing a keynote, briefing an agency, or prompting an AI, and encourages speaking with one voice. There is an icon of a brain inside a box with the text 'TheThinkRoom' and an arrow with the words 'SWIPE LEFT' indicating more steps in the process.</image:caption>
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      <image:caption>A digital gaming screen with text that reads 'THE RESULT?' in large bold letters, and a paragraph of smaller text that says, 'You know what to say. You know why you're saying it. And your content finally has a point of view again.' In the upper right corner, a small logo of a brain inside a cube with the text 'TheThinkRoom' underneath. At the bottom right, the words 'SWIPE LEFT' next to a circular arrow icon.</image:caption>
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  </url>
  <url>
    <loc>https://www.thethinkroom.eu/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/about-us-summary</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/products/dna-key</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/96d8bac5-d9cf-4306-a200-140fcbb35209/1_The-Brussels-sameness-epidemic.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>The brussels sameness epidemic</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4f4fde1e-6c77-432a-8ae9-e2b982b091c8/13.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>“The Think Room’s DNA analysis of VBK &amp; Partners was superb. They captured the very essence of who we are, giving us a voice that reflects our ambitions, ethics, goals and identity. Their unique, exceptional approach helps you build a brand that is authentic, powerful and respected.” - Faraz Kermani, Founder and Partner, VBK &amp; Partners</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/07462f77-b44c-48c8-85d6-1fd56da9c634/2_Be-honest.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A split-screen graphic with text on the left and an illustration on the right. The left side contains the text 'Be honest... Do you sound like this:', followed by a quote about driving innovation through stakeholder engagement for sustainable solutions. The right side features an illustration of a woman with dark hair in an orange blazer, speaking with her hand raised, with icons representing a light bulb, a globe, and leaves around her, and the words 'INNOVATION,' 'SUSTAINABLE SOLUTIONS,' and 'STAKEHOLDER ENGAGEMENT' surrounding her.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/7bcc1a66-bdad-4252-bd5e-7d399f687a69/2.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>"The interview was a really positive session and I came out of it feeling inspired. I’ve read my DNA Key multiple times, who doesn’t like reading about themselves? The tone felt good, and the positioning is a strong insight. It’s triggered wider conversations for me well beyond LinkedIn. I’ve been really energised by it." - Nik Pearson, General Manager, Corporate Communications Honda Motor Europe</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/cbd3fcbc-1317-44a8-a326-098ab5a7e3a0/3_Dont-blame-your-comms-manager.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A slide with a black background and icons related to press releases and endless stream, including a megaphone speaking, a document, and arrows pointing to a globe. Next to the slide, there is text stating "Don't blame your comms manager. Many organizations skip the hardest part."</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d49df0be-3d82-4f41-aecf-2298ead3dd86/15.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>“Liora is a perfect fit for anyone who wants to stand out on LinkedIn and especially in the EU bubble. She’s got a clear strategy for how to get through to my hyper-niche audience.” - Neil Urquhart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/98d77009-d2c6-4d89-a1af-a6311ed144a0/4_The-30-second-test.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>Slide showing the title "The 30-second test" with the subtitle "Set a timer. Explain your irreplaceable value. GO." and a list of items for a presentation or speech, including team, members, press, prompts, and audience. There is an illustration of a light bulb, a stopwatch showing "30 seconds on the clock," and a play button in the lower center of the slide.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/138fb796-1be8-4890-ba77-b46a9808fa31/5_Why-this-matters-more-in-the-AI-age.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>An infographic with an orange background explaining why AI matters more in the AI age, emphasizing that AI amplifies human input. Features include black text, icons of recycling arrows and a fingerprint, and a small logo with a brain inside a cube in the top right corner.</image:caption>
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      <image:title>DNA key for organizations</image:title>
      <image:caption>Slide from a presentation with the title 'The hidden cost of unclear organizational DNA' and a subtitle 'Missed opportunities' including bulleted points on missed opportunities, followed by a section titled 'With clear DNA, you get:' and bulleted points describing benefits. In the top right corner, there is a logo with a brain inside a 3D cube and the label 'TheThinkRoom'. A recording button is at the bottom center.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ded8b894-df15-491d-94bd-b4009f2e8f59/7_The-Brussels-reality-check.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A webpage featuring a text-based survey with questions about professional challenges, including an orange and black title, light beige background, and a small logo of a brain inside a cube in the top right corner.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6333d697-6ab7-4789-94b0-be0891c4eb2a/8_Here-are-key-elements-of-your-organizational-DNA.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A digital presentation slide titled 'Here are key elements of your organizational DNA' with six numbered points, each containing a question, on a light background with a faint abstract design. In the upper right corner, there is a logo featuring a brain inside a geometric cube, labeled 'TheThinkRoom'. At the bottom center, there is a black play button icon with orange circular arrows.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e19de2d8-22b4-4b43-b1f4-1434f14a0216/9_How-to-extract-your-organizational-DNA.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A presentation slide titled 'How to extract your organizational DNA' with six phases, each with bullet points, and a logo in the top right corner. The phases include Discovery interviews, Facilitated workshops, DNA documentation, Creative concept, AI-ready templates, and Training.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/510fc8ee-8b80-4506-8d47-87d032e301f5/10_Authenticity-cuts-through-noise-faster-than-volume.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A digital infographic with a quote about authenticity, noise, and organization. The quote says, 'Authenticity cuts through noise faster than volume.' The infographic features a small logo of a brain inside a cube and a black play button at the bottom center.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/814d8407-2ab8-4927-b65b-cfaf2db49802/11_Building-your-DNA-dashboard.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>Slide from a presentation titled 'Building your DNA dashboard' with sections on meaningful KPIs, impact metrics, and results. The slide contains bullet points about DNA consistency score, voice recognition rate, message alignment tracking, and visibility and AI performance metrics. The background is white and there is a logo in the top right corner, with a play button at the bottom.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/9d045536-3070-429f-99d9-6692c73e136f/12_The-communication-system-we-build.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A digital presentation slide discussing organizational DNA and communication tools, with a play button for video or audio content at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6f043fb9-7443-4271-a647-d2b914eb4631/13_The-AI-and-tech-stack-we-implement.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>Screenshot of a presentation slide titled 'The AI &amp; tech stack we implement'. The slide contains sections with text about content creation and social media, mentioning tools like Claude, ChatGPT, CoPilot, Gamma, Buffer, and Hootsuite. There is a logo of The Think Room in the top right corner and a play button icon at the bottom center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ffae67b7-4b56-4c92-9525-d13ff9650b8d/14_Ready-to-escape-the-sameness-epidemic.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A digital graphic with text and an illustration of DNA helix and web lines on a brown background. The text reads, 'Ready to escape the sameness epidemic? Take the 30-second test with your team. Then let's talk about building your DNA.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/b13b9925-65b8-46e8-a7a6-d37630ee79a0/15_The-Think-Room-Taking-you-from-invisible-to-inevitable.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>Digital graphic promoting the idea of transforming from invisible to inevitable, with text on an orange background and a logo of a brain inside a cube at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d7050298-5759-4e80-b8f6-fcf3dbc87065/16_.png</image:loc>
      <image:title>DNA key for organizations</image:title>
      <image:caption>A young woman with long blonde hair wearing an orange T-shirt that features a logo of a brain inside a cube and the text 'The Think Room' underneath, standing against a plain white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6e312699-f446-4320-b698-974f77def652/The+DNA+key.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/products/geo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/8960bf55-f5b4-4343-b96c-e554cfbe034a/1.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A colorful digital poster titled 'How to be found in the age of AI' with a robot emoji and a note at the bottom saying 'Swipe to find out more!' The poster includes a logo of a brain inside a cube in the top right corner and a message indicating that posting more often isn't one of the ways to be found.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/7da13d84-99c0-435f-98b6-894084593794/7.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>"I highly recommend Liora. She designed a fully bespoke session built entirely around how our comms and PA teams actually work. Super clear on large language models, very hands on with our own content, and we left with a practical audit plus concrete next steps for our teams and markets." - Dr. Carolin Weber, Director Communications &amp; Corporate Affairs DACH, Unilever</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d3fa51a4-b16c-4095-b012-2442c4f7dab2/2.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>Gradient background with bold text that reads 'Shift from SEO to GEO.' and 'Search Engine Optimization is no longer enough.' with icons including a brain inside a cube, a web page with a magnifying glass, and a hand pointing to a swipe prompt. The smaller text explains the need for generative engine optimization and AI tools like ChatGPT to describe users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d2b1833c-8f11-4dc7-8e34-17cedd515d74/4.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>“Liora gave an excellent, tailor-made "Strategic communications in the age of algorithms" workshop to our Corporate Affairs team in Europe. The GEO dashboard and insights were also very compelling.” - Nina Peacock, Director of Public Policy &amp; Government Relations Europe, Kellanova</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/18171c7f-fd27-41be-add2-b1fec246c0a4/3.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>Bright gradient background with bold text saying 'Define your brand before someone else does.' A simple icon of a document and a pencil. Top right corner logo of a brain inside a 3D cube with the text 'TheThinkRoom'. Bottom left corner text says 'Swipe for more' and a hand icon with a swipe gesture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/eea14922-e22c-4090-9620-fa8f1f96161f/4.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A digital graphic with a yellow and orange gradient background containing the text: "If you don't shape how AI sees you... It will fill in the blanks with clichés, outdated info, or your competitors' words." There's an icon of an eye and a smaller icon of a hand pointing to a right arrow with the text "Swipe for more".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/1c0ec517-9d53-4948-a59c-f982c0dd7af0/5.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>Colorful gradient background with text that reads 'Or worse yet...' in large, bold letters. A small icon of a hand clicking a button in the bottom right corner. The top right corner features a logo with a brain inside a geometric box and the text 'TheThinkRoom'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/439f1d94-f986-41d4-a3c0-274611ade25d/6.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A motivational poster with an orange to yellow gradient background, displaying the quote: "Your organization may not be the answer to ANYONE's question," in large bold white and black text. There is an illustration of a person at a crossroads with two arrows and question marks above their head. The poster includes a small logo of a brain inside a box and the text "TheThinkRoom" in the upper right corner. The bottom left has the instruction "Swipe for more" with a hand icon pointing right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/8a15e856-d85f-403b-ac9d-68a54db937d0/7.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>Colorful gradient background with bold text that reads, 'If you want to make sure LLMs like ChatGPT find you...' A magnifying glass icon is seen near the bottom, along with a small graphic of a pointing hand and an arrow at the bottom right corner indicating swipe for more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/868560b8-fb70-495d-99a8-2dbd28b7f4df/8.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A colorful graphic with the text, "Be consistently quotable. AI summarises. If you're long-winded, vague, or full of jargon, you'll disappear. Make your point clear, strong, and repeatable." The graphic features a logo of a brain within a box in the top right corner and a small hand icon pointing to a swipe icon in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/483999fc-a9d8-41e3-ae82-f130b19a4e3a/9.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A promotional graphic with orange and yellow gradient background. Text reads: 'Optimize for AI overviews.' and 'Structure your content so AI can summarize it easily and accurately.' There is a target icon, a logo with a brain inside a cube, and a hand icon pointing right, with the text 'Swipe for more'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/8ce6e010-ecd3-4021-b0d7-10dec528f586/10.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A colorful graphic with an orange to yellow gradient background. It features bold text encouraging adding FAQs to key pages for quick answers in a clean format, with questions included from analytics. The graphic has icons of speech bubbles labeled Q and A, a brain inside a box, and a hand clicking a swipe prompt at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/f7471830-36aa-48af-b043-59796d54a1bd/11.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>Gradient background in orange and yellow with black and white text and icons. The text reads: 'Make your About and Mission pages count. They help bots understand who you are and what you stand for.' A black rocket icon, a black and white hand pointing to a black arrow icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/f6c8369b-b498-4adc-8912-d6441063de48/12.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A digital graphic with an orange and yellow gradient background that reads "Strengthen your presence" in bold, large text. It includes smaller text promoting being present in directories, maps, reviews, Wikipedia, and the mainstream press. The graphic features icons of a brain in a box, a stack of servers or databases, and a hand swiping right with a button prompt at the bottom, encouraging users to swipe for more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/94fb9a59-5457-4c5a-97f9-0b05b84c9a25/13.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A colorful digital graphic with the title 'Create explainers and how-to’s.' featuring a small logo of a brain inside a cube labeled TheThinkRoom. The graphic emphasizes practical content for AI and people, with a stylized book labeled 'How to...' and a hand clicking a button, suggesting to swipe for more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ecddcc0e-000b-4308-8192-1538d864c70d/14.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A digital graphic with a yellow-orange gradient background promoting website speed optimization. It features black and white text, a speedometer graphic pointing to the right, a small logo of a brain inside a cube labeled 'TheThinkRoom,' and a hand icon pointing right with a swipe indicator. The main message is 'Speed up your site. Slow pages get ignored no matter how good the content is.' at the top and 'Swipe for more' at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/5c03a31a-5c80-4b55-9115-1936735b76ad/15.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>Orange and yellow gradient background with black text that reads: 'Use schema markup. This helps AI understand and categorize your content properly. Swipe for more.' Top right corner features a logo with a brain inside a box labeled 'TheThinkRoom.' Bottom right corner shows a hand cursor clicking on a button with a double arrow icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e40ad2d5-dfaa-446b-b0a9-169615f084c8/16.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A promotional graphic with a gradient orange to yellow background. It features bold text that says "Show up in strategic context." Below, it asks "Want to be cited in AI answers?" and "Show up in meaningful conversations, policy discussions, and thought leadership, not just ads and updates." There is a logo in the top right corner labeled "TheThinkRoom" with an icon of a brain inside a cube. An icon of an open book is inside a circle near the bottom right. A hand with a pointing finger and an arrow are at the bottom right, indicating swipe for more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/f77f9df2-fd93-461f-b09e-11659623fa5e/17.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>An orange and yellow gradient informational graphic with the text "Take a stand. AI tools are designed to surface insights. Be clear about what issues you stand for, not just what you do." It features icons of a lightbulb and a pointing hand, with a small logo in the upper right corner that includes a brain inside a geometric frame and the text "TheThinkRoom."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/bb747fd3-0b28-4f82-9c28-8ac9c9518b77/18.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A colorful gradient background with the text 'Create a DNA Key. A strategic communication kit that ensures your organization speaks in one voice... Even if an AI helps create the content.' There is an icon of a document and pencil, and a small icon of a hand touching a button at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/f944a418-9ad3-48ed-abac-5c9f16d6d14d/19.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A motivational poster with a gradient orange and yellow background. It features bold text reading, "Start now!" followed by an encouraging message about leadership and audience engagement. There is a black silhouette of a person standing on a crowd, with a speech bubble containing a light bulb. In the top right corner, there is a logo with a brain inside a geometric shape and the text "TheThinkRoom." Near the bottom, there is a hand pointing at a swipe icon with the text "Swipe for more."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ecd89974-abad-4d6c-bdef-818cab8f1ef8/20.png</image:loc>
      <image:title>GEO</image:title>
      <image:caption>A colorful infographic with a yellow and orange gradient background. It features large bold text stating "We're The Think Room." Below, smaller text explains creating AI-ready content with meaning, so it can be found by humans and machines. There is a simple illustration of a brain inside a cube, labeled "TheThinkRoom." The infographic includes icons and prompts encouraging saving and sharing the post.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/products/strategic-clarity-lab</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4151356c-a272-45fd-9739-02ce87720bb4/1.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>An orange-colored promotional graphic with white text that reads, "Strategy becomes a document. Not a tool. Sound familiar?" It includes an illustration of a man and woman in business attire, and a blue square with nine white stars resembling the European Union flag. There is a small white icon of a brain inside a box in the top right corner, labeled "The Think Room," and a white play button in the bottom right corner. The text at the bottom describes it as a quiet guide for smart people in Brussels who rarely get the space to think.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/b21d9a71-cc4c-4252-99f7-b7f0c85feadc/2.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Motivational quote: 'It shows up in moments like these...' with a simple line drawing of a person in distress, with zigzag lines indicating stress or panic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/bb73b58e-4a71-4600-bbaa-a9dbc6da8928/3.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Social media message discussing communication changes before a launch, mentioning that everyone is working hard and speaking in sync with different underlying meanings, and that full alignment still leaves the outside world disconnected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e44ec892-d900-4aa4-9815-8b88a48093db/4.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Orange background with white and black text that says, 'Most people call it a comms problem.' A small icon of three connected circles with user icons inside is at the bottom. The top right corner has a logo with a brain inside a box and the text 'TheThinkRoom'. There is also a small black play button icon in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/a65850f5-0be9-4163-9765-519f08d6cbdb/5.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Text-based image with a logo of a brain inside a cube, the phrase 'But when you look closely, it's something else. The vision has changed. Was there one? The choices don't reflect a shared direction. The team is executing without a true point of reference.' and a graphic of glasses with a target on one lens and an exclamation mark on the other.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/082bd03d-e9c8-42a1-837e-93124fab7b53/6.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Text on black background reading 'In Brussels, this is especially tricky,' with illustrations of a building, the European Union flag, and a logo of TheThinkRoom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/965b8d16-3cf2-4e8e-b70b-ecf8352dab90/7.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>A digital infographic with the title "It’s a tsunami of sameness" in large white and orange text on a black background. Below, a paragraph states "What gets published might be accurate. But it doesn’t always feel right, or unique to your organization." There is a white stopwatch icon at the bottom, and a small white logo in the top right corner featuring a brain within a 3D box with the text "TheThinkRoom".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/048fc302-21ad-4645-ad2c-eb2c0575d082/8.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>A black background with the text "The creativity is missing."; the word "creativity" is highlighted in orange. There is a small logo in the top right corner with a brain inside a 3D box and the text "TheThinkRoom" underneath. Additionally, there is a playback button in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/601948bd-9c42-43c5-9e84-34da749e7c5b/9.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Orange background with white and black text that reads: 'And over time, a few patterns settle in:' and a small icon of a brain in a cube at the top right corner, along with the label 'TheThinkRoom'. A play button icon is at the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/930f4da9-8785-4243-9912-cd2ba95b53fa/10.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>An orange background with white and black text discussing strategies for effective messaging and campaign planning. There is a small logo in the upper right corner featuring a brain inside a box, with the text 'TheThinkRoom' underneath. A navigate button is at the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/9a276941-c738-4622-8978-8c5074f1753b/11.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Quote on a white background: "Clarity isn’t found in a better template." with a black and orange lightbulb icon below. The top right corner features a small logo with a brain inside a cube and the text "TheThinkRoom." There is a circular button with a black double arrow in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2555ae35-df32-4069-8469-4e7a1c0a9cd8/12.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>A quote about communication and understanding, featuring illustrations of laboratory glassware and a pipette in black and white on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/8ad4bc05-ca5a-455f-91f7-8951abb2b3ba/13.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>A black background with white and orange text that says, "If this feels familiar..." and a circular white button with "TRY" inside. There is a small icon of a brain in a cube at the top right corner labeled 'TheThinkRoom' and a small arrow button at the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4fdd2ff9-a831-45ca-8306-23bbb7d8a379/14.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>An orange background with bold white and black text that says, 'Write your direction in one sentence.' There is a graphic of a speech bubble with a slash through it, containing the word 'SLOGAN,' and a small logo in the top right corner labeled 'TheThinkRoom.' Additional text says, 'Just the strategic essence of what your organization is trying to achieve, in plain language.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/3360ea5c-32fc-4f07-963a-3d4a4f6399c1/15.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
      <image:caption>Quote about team communication with orange and black text, a graphic of four orange people, and a logo of a brain inside a cube labeled 'TheThinkRoom.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d8449e8f-113a-4f38-82c1-5a2250e03e3a/16.png</image:loc>
      <image:title>Strategic clarity lab</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2ed4239c-ec6b-4b99-a102-cbfdaa9130be/8.png</image:loc>
      <image:title>Think before you prompt workshop</image:title>
      <image:caption>“Liora Kern's workshop about AI in marketing and communications genuinely changed how I work. No exaggeration.” - Tanja Teresa Leifsdóttir</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/840ed27a-212f-4f3b-b6db-dc810c3145c5/6.png</image:loc>
      <image:title>Think before you prompt workshop</image:title>
      <image:caption>“Liora really understands the need and customized the training according to the target audience, with great quality and delivery.” - Juliana Sasson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/08cc0da9-33e8-41cc-9706-d9cd670ee6cf/7.png</image:loc>
      <image:title>Think before you prompt workshop</image:title>
      <image:caption>"I highly recommend Liora. She designed a fully bespoke session built entirely around how our comms and PA teams actually work. Super clear on large language models, very hands on with our own content, and we left with a practical audit plus concrete next steps for our teams and markets." - Dr. Carolin Weber</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/aaf38117-12c2-48bb-8a1c-977d8a5757eb/12.png</image:loc>
      <image:title>Think before you prompt workshop</image:title>
      <image:caption>“Liora is a great inspiration for innovation and agile adoption of new communication tools. In the workshop she prepared for the Eurodesk Network a few weeks ago, she didn't only tell us about the tools, but also explained how to use them strategically for effective communication.” - Carmen Ruano Serna</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2250a97d-50c1-4e9b-a6ae-1c63f46798b2/16.png</image:loc>
      <image:title>Think before you prompt workshop</image:title>
      <image:caption>“Liora gave an inspiring workshop to our teams on LinkedIn and AI. She explained complex concepts in a very accessible and engaging way and we learned a lot from her practical insights and examples.” - Assia Allali</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/304b375b-3158-4014-9eb8-0af9a98ca30e/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/304b375b-3158-4014-9eb8-0af9a98ca30e/thumbnail</video:thumbnail_loc>
      <video:title>Think before you prompt workshop</video:title>
      <video:description>Join our Think before you prompt workshop to improve AI communication skills and strategic prompting techniques for professionals.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/bubble</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/a9fd2007-7037-47bc-ab3b-71f283d39a72/1.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>A promotional graphic with a yellow background, bold black and white text, and an illustration of a person on a smartphone screen surrounded by icons like a globe, star, and charts. The text reads "7 brutal truths about building your personal brand in the EU Bubble," and a smaller paragraph states, "After 25 years of helping professionals build their brands, I've seen every mistake in the book." There is a call to action saying "Swipe to see them all" with a black circular icon featuring two white arrows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d88cfb25-9391-4d3e-82de-603a3bfd3d64/2.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>A motivational poster emphasizing that individuals are not brands but human beings. It advises to stop sounding like a press release, using frivolous words, and pushing out information, and instead behave like a human. The poster features a small illustration of a person reading a book while sitting on stacked books and includes a logo of a brain inside a cube labeled 'TheThinkRoom'. The background is white with bold black and orange text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/31f8bb97-1911-49c4-8cba-375b49ddb530/3.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>A digital graphic with a black background featuring motivational and professional advice. The text emphasizes investment in oneself, authenticity online, and human connection. There's a small logo of a brain inside a cube labeled "TheThinkRoom," an illustration of a person with hands over their head, and a swipe icon indicating more content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/87270a51-791d-4887-84ea-aad8b1b02ee1/4.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>Graphic with text discussing AI's capabilities to write posts, emphasizing the importance of defining one's own DNA, and asking questions about personal mission, voice, work, favorite words, disliked phrases, and ultimate challenge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/17de1710-7129-4bc0-a623-32b9934e27bb/5.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>Yellow background with black and white text discussing the importance of consistency in social media posting and network awareness. Contains a graphic of a checklist labeled 'PLAN' with location pins. The image promotes swiping for more content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/7fd52ff9-a2d5-43d0-a189-285a4f8f18e7/6.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>An infographic with the title '5-Value isn't about you.' and text encouraging focusing on problem-solving and understanding others. It features an illustration of two people on a ladder, one helping the other. The infographic has black, orange, and white colors, and includes a logo with a brain inside a cube and the text 'TheThinkRoom.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/18d1c179-1f94-4530-9646-95d1446d41b5/7.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>Digital graphic with tips to stop collecting business cards, including advice to start having real conversations, ask questions, show genuine interest, and treat everyone with respect. Features an illustration of two women sitting at a table drinking coffee and using their phones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/227aae07-14a0-4d89-aaba-e6d54d3b049a/8.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>A motivational poster from TheThinkRoom that encourages opening your mouth, speaking, and posting. It provides advice about public speaking and sharing your journey on LinkedIn, emphasizing modesty and starting to share.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/89374b5f-0481-4a70-8529-037cd7dae798/9.png</image:loc>
      <image:title>The Brussels bubble</image:title>
      <image:caption>A yellow background with black text that asks, "What is the easiest way to build your personal brand in the EU Bubble?" Below it, there is a speech bubble with the text, "Let me know in the comments." An icon of a brain inside a transparent box is at the top, along with the logo for TheThinkRoom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/bubble/9-things-we-love</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/62cbe119-ce62-4732-9eeb-a0889c630fcc/1.png</image:loc>
      <image:title>9 things I hate</image:title>
      <image:caption>Yellow background poster with large black text that reads '5 things I hate about working in the Brussels Bubble'. There is a cartoon illustration of a woman with long dark hair, resting her head on her arm and holding her head with her hand, looking distressed. In the top right corner, there is a small logo with a brain inside a 3D cube and the text 'TheThinkRoom'. At the bottom right, there is an icon of a hand clicking a button with the text 'Swipe to see them all'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/051652fa-4241-4d84-9491-1aa225963830/2.png</image:loc>
      <image:title>9 things I hate</image:title>
      <image:caption>A promotional graphic featuring a photo of four men in suits sitting on chairs against a white wall, one of whom is speaking into a microphone. The background is yellow with black text reading "The manels" at the top and a speech below about gender balance in speaking engagements. An icon of a brain in a cube is in the top right corner, and an arrow with a hand icon indicating to swipe for more is at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/63a23749-d5bf-4dbf-a1a7-23df37b4959f/3.png</image:loc>
      <image:title>9 things I hate</image:title>
      <image:caption>A digital illustration about the concept of 'the pace' or how slow it moves, showing a progress bar labeled 'Pace' with a small portion filled in green, and text explaining that everyone keeps playing the same game and that big consultancies sell expensive services, implying a lack of innovation with a swipe icon at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4edb7448-d990-4597-9f43-cc9add8ecfd8/4.png</image:loc>
      <image:title>9 things I hate</image:title>
      <image:caption>Event promotion poster for a conference called 'The events' by TheThinkRoom. Highlights keynote speaker, panel, networking drink, and farewell. Includes a photo of people at a networking event holding wine glasses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d0977e65-9f98-4d56-b44e-899746c86449/5.png</image:loc>
      <image:title>9 things I hate</image:title>
      <image:caption>An informational graphic titled 'The bike problem' with text discussing bike infrastructure issues, mentioning Amsterdam and Antwerp, and encouraging improvements. The graphic includes a photograph of a person riding a bike among cars at a crosswalk, and a small logo in the top right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/41b036a4-eed7-445c-84fd-c078d7b74cb1/6.png</image:loc>
      <image:title>9 things I hate</image:title>
      <image:caption>City street scene with buildings, lampposts, and a few trees, overcast sky, in Ixelles, Belgium.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/bubble/5-things-we-hate-about-working-in-the-brussels-bubble</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/9585f1f4-1e17-407e-bed7-6ed29417afc2/1.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>Digital graphic with orange background featuring large white text that reads '9 things I love about working in the Brussels Bubble'. Includes a cartoon woman sitting cross-legged meditating with eyes closed, surrounded by pink hearts and butterflies. The top right corner has a logo with a brain inside a cube labeled 'TheThinkRoom'. The bottom has black text saying 'Swipe to see them all' and a black arrow pointing right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/c7c58926-ed3a-40e8-bea5-07ad63ea342c/2.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>An infographic about Switzerland highlighting its multinational population, international organizations hosted, and an illustration of a cocktail glass and a box with a brain inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/0ec4cede-43b0-46e4-9d6f-a0b083a0a2f3/3.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>An infographic about the proximity of European cities to Brussels, with a picture of the Eiffel Tower on the right, a black background, and text in white and orange. The infographic lists travel times from Brussels to Paris, Dusseldorf, Amsterdam, and London.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d692f543-bde3-4057-9bbe-426a2560e0e0/4.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>A promotional infographic with text and photo of beer glasses. The text highlights Brussels' ground zero policy affecting 450 million people, with the phrase 'And we live it.' The top right corner has a logo with a brain inside a box labeled 'TheThinkRoom.' The bottom shows a photo of several people holding beer glasses with the 'Straffe Hendrik' logo, celebrating together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/9b34e266-5f14-43e4-b09b-6c975902db2c/5.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>A seafood platter with oysters, shrimp, lobster, and lemon slices, accompanied by a bottle of white wine on ice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ddc420b6-686d-459a-9114-bd66413ea618/6.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>A promotional graphic featuring text about housing options that are not bankrupt, with photos of luxury houses, and a logo of TheThinkRoom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ba565fb5-b48e-4535-9986-99f92a2ec315/7.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>A promotional graphic with bold text about supporting a sub-**bubble** for everyone, targeted at startup founders, young professionals, aspiring artists, and NGO advocates. The image features a drawing of Brussels sprouts and includes a logo called 'The Think Room.' It also has a prompt to swipe for more, with a right arrow icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/db02c125-f126-4499-bee1-166f7be6dcaa/8.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>Text reading '7 - The quality of life' with a list of benefits including short commutes, friendly Francophones, work-life balance, and the best chocolate. An image of a piece of chocolate topped with red dried fruit. Logo of TheThinkRoom with a brain inside a cube.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/9af998cb-e9b3-4fd3-9cfe-95bc7bc6005e/9.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>Infographic about parks in Brussels, highlighting that Brussels is one of Europe's greenest capitals, with over 8,000 hectares of parks, gardens, woods, and forests, and nearly half of the city's surface area being green space, averaging 28 square meters per inhabitant. The infographic includes a photo of a park with trees in autumn colors and a clear sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/025b293f-1ada-4005-b5cc-0573d7645154/10.png</image:loc>
      <image:title>5 things I love</image:title>
      <image:caption>A health awareness infographic highlighting the benefits of excellent healthcare, including high-quality care, short waiting times, patient choice of doctors and hospitals without referrals, and low out-of-pocket costs. It features an illustration of healthcare professionals at the bottom and an icon of a brain in a cube at the top right corner, with a message to swipe for more information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/think/the-paradox-of-perfect-advice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/29dc54e7-4728-4706-8c22-36f082fa082b/1754470981571.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6427c680-9054-46b3-a137-f50fbf7c8ae9/1754471704448.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/73089927-e285-40c5-9082-7ce64c889012/1754471942448.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/82e2a77b-3d54-4d8a-bf99-cdc0dec4e6d4/Final+_v1._Black_DNAI_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/the-dna-key-mini-framework</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/geo-quiz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d0f40d3b-83f7-4a67-9f55-37e3822d873f/Screenshot+2025-07-17+at+14.44.35.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/0f1ca2fc-49e7-4f13-aa75-363125a7336f/Screenshot+2025-07-07+at+15.44.12.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/b44438c6-4df2-447e-bbcb-6d249d7a4936/Screenshot+2025-07-17+at+14.45.58.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/think/the-paradox-of-perfect-advice-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6c7aa436-b98c-450f-843c-3e76012fc90a/20250902_0910_Magician%27s+AI+Illusion_simple_compose_01k4484a0qeysv3nt9wgqx1zp9.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/the-dna-key-roadmap</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/workshops/linkedin-workshops-in-brussels-for-eu-professionals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ccf7401e-f89e-4ac4-b4f8-01088b75a5f8/16.png</image:loc>
      <image:title>LinkedIn workshops in Brussels for EU professionals</image:title>
      <image:caption>“Liora gave an inspiring workshop to our teams on LinkedIn and AI. She explained complex concepts in a very accessible and engaging way and we learned a lot from her practical insights and examples.” - Assia Allali</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/0290954b-5e60-46e8-8d14-f1b1a9237e8f/11.png</image:loc>
      <image:title>LinkedIn workshops in Brussels for EU professionals</image:title>
      <image:caption>"Liora ran a really engaging LinkedIn training for our team that was practical, interesting and had everyone thinking and trying out things straight away." - Kasper Peters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/1442f2a0-192d-4cfc-aeac-589e209c178a/15.png</image:loc>
      <image:title>LinkedIn workshops in Brussels for EU professionals</image:title>
      <image:caption>“Liora is a perfect fit for anyone who wants to stand out on LinkedIn and esp. in the EU bubble. She’s very up-to-date on the latest LinkedIn algorithm changes. More than that, she’s got a clear strategy for how to deal with those changes and get through to my hyper-niche audience.” - Neil Urquhart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/how-european-associations-can-amplify-their-voice-using-ai</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/workshops/the-ai-ready-communications-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2ed4239c-ec6b-4b99-a102-cbfdaa9130be/8.png</image:loc>
      <image:title>The AI-ready communications workshop.</image:title>
      <image:caption>“Liora Kern's workshop about AI in marketing and communications genuinely changed how I work. No exaggeration.” - Tanja Teresa Leifsdóttir</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/840ed27a-212f-4f3b-b6db-dc810c3145c5/6.png</image:loc>
      <image:title>The AI-ready communications workshop.</image:title>
      <image:caption>“Liora really understands the need and customized the training according to the target audience, with great quality and delivery.” - Juliana Sasson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/08cc0da9-33e8-41cc-9706-d9cd670ee6cf/7.png</image:loc>
      <image:title>The AI-ready communications workshop.</image:title>
      <image:caption>"I highly recommend Liora. She designed a fully bespoke session built entirely around how our comms and PA teams actually work. Super clear on large language models, very hands on with our own content, and we left with a practical audit plus concrete next steps for our teams and markets." - Dr. Carolin Weber</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/aaf38117-12c2-48bb-8a1c-977d8a5757eb/12.png</image:loc>
      <image:title>The AI-ready communications workshop.</image:title>
      <image:caption>“Liora is a great inspiration for innovation and agile adoption of new communication tools. In the workshop she prepared for the Eurodesk Network a few weeks ago, she didn't only tell us about the tools, but also explained how to use them strategically for effective communication.” - Carmen Ruano Serna</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2250a97d-50c1-4e9b-a6ae-1c63f46798b2/16.png</image:loc>
      <image:title>The AI-ready communications workshop.</image:title>
      <image:caption>“Liora gave an inspiring workshop to our teams on LinkedIn and AI. She explained complex concepts in a very accessible and engaging way and we learned a lot from her practical insights and examples.” - Assia Allali</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/workshops/workshop-intake</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/1ba22bc1-7a65-49c7-a748-a5f334e1889e/Screenshot+2025-09-24+at+18.57.59.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/workshops/linkedin-workshops-in-brussels-for-eu-professionals-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/tips-and-tricks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/tips-and-tricks/how-people-really-use-chatgpt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/0a1c883d-ad82-407b-87c5-50500577728b/1758098296059_page-0001.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Black background with gray connected dots and lines resembling a network. Large white text stating "How people really use chatGPT." Smaller white and yellow text below describing a study of 18 billion conversations and 700 million weekly users interacting with AI technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/59b28745-4ce8-4278-9646-068c4c34c524/1758098296059_page-0002.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic about AI communication growth with statistics on weekly users, messages per week, and messages per second, featuring a logo of TheThinkRoom with a cube and brain icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/edc2e4fd-5bf6-401f-a569-fb72bd24563c/1758098296059_page-0003.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Infographic illustrating the rapid adoption of AI technology, featuring a globe icon with the label 'Global Adoption', a woman with an idea light bulb above her head, and text about the speed of adoption, usage, and global penetration of AI technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/a5a10b58-c105-403d-b7d4-b8c275ebf13e/1758098296059_page-0004.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A comparison chart showing percentages of work versus non-work, with 53% for non-work in 2024 and 73% in 2025, highlighting a shift to personal use. The background has a dark design with interconnected dots, and there is a yellow box with a caution icon and text discussing the impact of non-professional use cases on growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/70fddd19-17e5-44d2-b711-a595c1b6e0cf/1758098296059_page-0005.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A presentation slide about early adopters with a black background and white silhouette figures. The slide includes text discussing user demographics and trends in technology adoption, with headings for early adopters, gender parity in June 2025, and statistics about message origins from users under age 26. The slide features the logo of The Think Room at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4ea7f3e3-88cd-4038-a00d-0466dccec17e/1758098296059_page-0006.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>The image contains a slide presentation with the title 'Top use cases: what people actually do.' The slide is divided into sections discussing different uses, such as practical guidance, seeking information, and writing tasks, with percentages and bullet points outlining each use case. It has an orange background with small dotted patterns, and a logo at the bottom labeled 'TheThinkRoom.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/68118022-67c3-4c3f-91eb-65033891c8d6/1758098296059_page-0007.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic showing various statistics about digital applications, including a bar graph for specialized applications beyond basics (10%), education (36%), programming (4.2%), personal reflection (1.9%), and entertainment (0.4%). Text highlights the rapid adoption of multimedia features and features a logo for TheThinkRoom at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/62c71900-4796-46dc-9741-8f8f1bc10a26/1758098296059_page-0008.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Slide showing user intent patterns: asking, doing, expressing. Asking (49%) involves inquiry-based interactions, growing to 52% by June 2025. Doing (40%) involves task execution activities, declining to 35%. Expressing (11%) involves creative expression and communication, with a smaller portion of user interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/dba0a77e-cf8a-4170-bb98-799a3f728c83/1758098296059_page-0009.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Illustration of silhouettes representing people engaged in work activities, with icons symbolizing data and decision support, alongside the words 'Information Management' and 'Decision Support'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/d913e615-96ab-4d72-b78e-75be0b84fe98/1758098296059_page-0010.jpg</image:loc>
      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic with a black background features a large title reading 'The big picture: future implications.' It outlines four key points: 'Shifting purpose,' 'Personal expansion,' 'Economic value,' and an additional paragraph about user satisfaction and AI assistance, with icons alongside each point. The logo of TheThinkRoom, a cube with a brain inside, is at the bottom center.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/tips-and-tricks/linkedin-just-became-even-more-important</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e64f7031-c8aa-421e-9e1a-e1a3987681d5/1758268837227_page-0001.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>A yellow background with large bold black text that reads, "LinkedIn just became even more important" and a paragraph of smaller text below. There is a section with some LinkedIn posts and icons, and an illustration of a cube with a brain inside it. At the bottom, there is black text that says, "Taking you from invisible to inevitable" and a logo that says "TheThinkRoom."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/407bff1b-a20a-4ad0-90a7-bc4758d1c642/1758268837227_page-0002.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>Digital graphic with yellow background featuring bold black text about LinkedIn's importance, benefits, and AI tools for insights, and a small icon of a head with a brain, labeled 'TheThinkRoom' at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6cf5cd07-dbfb-4bb6-a974-53dd8fed6876/1758268837227_page-0003.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>A webpage with a yellow background and black text headlines about improving AI rankings through LinkedIn. The page features a logo of a brain in a cube at the top left and has a black text overlay with a description of leveraging LinkedIn to boost AI search rankings. There is a black circular button with white double right arrow icons in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/a52f9c6a-efb3-4305-8f13-728b6fea7b95/1758268837227_page-0004.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>Screenshot of an online article or presentation slide with a yellow background, black and white text, and a black icon of a brain inside a cube in the top left corner. The text discusses AI practices for content and the importance of lived experience, with a black bar containing white text and a black button with white arrows at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/20296014-8e7c-4426-9527-ff982eee3104/1758268837227_page-0005.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>A webpage from The Think Room with a yellow background and black text discussing frameworks for visibility. It includes bullet points about applying structured semantic content, meta-data tagging, and developing a DNA key framework for AI visibility dashboards. The page has a small logo of a brain inside a cube at the top left corner and a black circular button with white double arrow at the bottom right for navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/0e8ad8db-0d6e-4e3c-b247-0ec5f8b674f3/1758268837227_page-0006.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>Screenshot of an article discussing the importance of human and machine recognition in professional visibility, with a yellow background, black text, and a logo with a brain inside a cube in the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/6929ff37-95a6-48a9-b751-d2dd29eb04f8/1758268837227_page-0007.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>Colorful infographic with tips for improving algorithmic visibility, including DNA analysis, team training, written content for humans and AI, third-party citations, and systematic optimization for GEO visibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/10b22806-c1b1-44e1-bcf6-28c69c97b03b/1758268837227_page-0008.jpg</image:loc>
      <image:title>Linkedin just became even more important…</image:title>
      <image:caption>A yellow poster with black and white text about the future of visibility, recognizing humans and algorithms, and how perception finds out about you. Includes a small illustration of a brain inside a cube, attributed to TheThinkRoom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/tips-and-tricks/6-fears-stopping-you-from-using-al-and-how-to-overcome-them</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ae58ed43-a3d6-408c-9637-74d38bf65273/1758525594953_pages-to-jpg-0001.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>A poster with an orange background promoting understanding artificial intelligence. It features text: '6 fears stopping you from using AI. And how to overcome them.' A cartoon illustration of a person lying in bed with a worried expression, hands on chest, surrounded by clouds of thought. The poster includes a logo of a brain inside a cube and the text 'TheThinkRoom'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/5ff0d436-d6c7-4395-9a83-966897e541cd/1758525594953_pages-to-jpg-0002.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>A graphic with text that reads '1: You don’t know where to start. AI feels overwhelming. Start small: One simple task. One free tool (ChatGPT/Claude). One win. Taking you from invisible to inevitable.' The text is styled with different font sizes and colors, including black and orange, on a white background with some icons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/0bfa93ef-f000-408f-96c9-899d52c9d148/1758525594953_pages-to-jpg-0003.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>An orange background with black and white text. The top part reads "2: You compare yourself to AI power users". The lower part has a black paw print and a box icon with a brain inside, with the text "Taking you from invisible to inevitable". The bottom left corner has the words "TheThinkRoom".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/13796158-f454-4adf-a333-e055588832a3/1758525594953_pages-to-jpg-0004.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>A visually split page with large bold text stating '3: You underestimate A's value' at the top, followed by smaller text discussing weekly task reduction involving AI, and an image of a power meter labeled 'Power Up' with red and pink bars. At the bottom, a section mentions taking one from invisible to inevitable with an icon of a brain inside a cube labeled 'TheThinkRoom'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/8d37de10-9b03-4d93-bb2f-fe47b5755199/1758525594953_pages-to-jpg-0005.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>An orange background with white and black text. The top section says '4: You worry A will replace you'. The middle section says 'AI won't replace users (yet). It will replace avoiders.' The bottom section features a computer illustration and the text 'Taking you from invisible to inevitable.' in white and black, and a logo with a brain inside a box labeled 'TheThinkRoom'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/65ff6408-8b22-445a-8c5c-1baf8a9cc8db/1758525594953_pages-to-jpg-0006.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>A slide from a presentation titled '5: You think AI makes your work 'fake'' with bullet points discussing AI tools, DNA infusion, and editing outputs. The slide includes an image of the word 'DNA' in space with stars and a scientific illustration. The bottom left has a logo with a brain in a cube labeled 'TheThinkRoom.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/35e85d5f-7298-4dba-a6d2-8b9c15f38e89/1758525594953_pages-to-jpg-0007.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>A slide with an orange background titled '6: You think you need to be a techie' and bullet points explaining that you don't need to code, you just need to ask a question, with an example and a logo for TheThinkRoom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/52b31f38-ae1f-4a84-a8ef-5310418df017/1758525594953_pages-to-jpg-0008.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>An orange background contains white and black text that encourages starting an AI journey, with a logo of a brain inside a cube and the caption "Taking you from invisible to inevitable" at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/fa2afb40-8636-43cf-b6f5-9b669872dae6/1758525594953_pages-to-jpg-0009.jpg</image:loc>
      <image:title>6 fears stopping you from using Al. And how to overcome them.</image:title>
      <image:caption>A promotional poster with an orange background promoting a workshop organized by TheThinkRoom. The poster features a logo at the top showing a stylized brain inside a cube, and text encouraging viewers to book an AI workshop for communication or public affairs teams to get started with AI.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/tips-and-tricks/6-fears-stopping-you-from-using-al-and-how-to-overcome-them-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/ae54de45-ac68-4887-a2be-ea5984df94d4/1758611978032_pages-to-jpg-0001.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>A cityscape with tall glass buildings and a digital billboard displaying an advertisement for a book titled "Keep Thinking" featuring a young man in a green jacket. The sky is overcast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/4bd7f93b-d8eb-405a-95aa-edb6f6c1bd29/1758611978032_pages-to-jpg-0002.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>A graphic with orange background and large white and black text reading, 'The problem: Claude's old campaign.' Below this, four images with captions show a person about tennis, a woman with documents, a boy in a room, and a girl with a cake, each labeled 'Claude'. The bottom contains a white logo of a brain in a box with the text 'Taking you from invisible to inevitable.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/7741be34-5a4c-4aa0-a111-0df2a7b2a2b4/1758611978032_pages-to-jpg-0003.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>Billboard advertisement featuring a woman with glasses and dark hair, sky background, text about a campaign to keep thinking, focused on problem-solving and taking you from invisible to inevitable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/b990e8b1-3ce4-45b1-8fe4-7f4eb4956519/1758611978032_pages-to-jpg-0004.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>A large outdoor billboard with an orange background, featuring the quote 'Taking you from invisible to inevitable' and a logo of a brain inside a cube. Below the quote, there is a photo of two women standing in front of a display with old television screens, and a city skyline with tall buildings and a blue sky in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/679f49f1-fcc5-4c74-b75c-59e6a91964f4/1758611978032_pages-to-jpg-0005.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>A slide from presentation discussing how DNA discovery changed from a generic AI assistant to a sparring partner owning unique territory. The slide features text, a brain in a cube, and a pointing hand icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e57e7189-7c74-4cc5-95e6-bab49caf9fdc/1758611978032_pages-to-jpg-0006.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>The image contains a quote about learning that says, "The lesson? Claude amplified its difference. Your DNA isn't what you do. It's WHY you do it. Taking you from invisible to inevitable." There is a small illustration of a brain inside a cube and a hand icon pointing to the text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/8882bf40-c51b-483b-ac05-350b7e2a88f6/1758611978032_pages-to-jpg-0007.jpg</image:loc>
      <image:title>Not all rebrands are disasters. Claude just proved it.</image:title>
      <image:caption>Orange poster with black and white text promoting a DNA workshop, featuring a brain inside a 3D cube and a tagline about transforming from invisible to inevitable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thethinkroom.eu/resources/tips-and-tricks/how-people-really-use-chatgpt-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Text overlay on a dark background with network pattern: 'How people really use chatGPT. Fresh insights from the largest-ever study of 18 billion conversations. The most comprehensive analysis ever conducted reveals surprising patterns in how 700 million weekly users interact with AI technology across work and personal contexts.'</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic displaying statistics about AI chatbots, highlighting their explosive growth in weekly users, messages per week, and messages per second, with a logo of The Think Room at the bottom.</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>An infographic illustrating the rapid adoption of AI technology worldwide, showing a globe, a light bulb, and AI network icon, with text describing the unprecedented speed and scale of growth from 2024 to 2025, and the increased message volume indicating sustained user engagement with AI.</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital graphic comparing work versus non-work habits in 2024 and 2025. It shows pie charts with percentages: 53% in 2024 and 73% in 2025, highlighting a shift towards personal use. The graphic includes a black background with a molecular pattern and a logo at the bottom reading "TheThinkRoom."</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Infographic discussing evolving user demographics and AI adoption patterns, highlighting early 2024 with 80% male users, mid 2024 with narrowing gender gap, June 2025 with more women users, and 46% of messages from users under 26 indicating generation Y leadership in AI adoption.</image:caption>
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    <image:image>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>An infographic with a burnt orange background and white text boxes discussing top use cases for conversations. The left box mentions practical guidance, tutoring, educational support, and brainstorming. The right box mentions seeking information, web search replacement, research, fact-finding, and quick answers. The bottom section notes that these categories represent approximately 77% of all conversations, mainly focused on editing and modifying existing texts rather than creating new content. The logo at the bottom features a brain inside a cube with the text 'TheThinkRoom'.</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic presenting data on the adoption of multimedia technologies and their applications. It includes horizontal bar charts showing percentages for various categories such as specialized applications beyond basics, education, programming, personal reflection, and entertainment. There is a highlighted yellow section discussing a surge in multimedia interactions. The bottom features a logo for TheThinkRoom.</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic illustrating user intent patterns: asking, doing, expressing. Each pattern is detailed with its percentage, description, and examples. The asking pattern accounts for 49%, involving inquiry-based interactions and grew to 52%. The doing pattern represents 40%, focusing on task execution and activity completion, declining from 56% to 35%, with emphasis on written tasks. The expressing pattern is 11%, focused on creative expression and communication, with a smaller share of user interactions. The infographic includes icons, text, and a logo of TheThinkRoom.</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>Infographic on the relationship between information management, decision support, and work activity mapping. It includes icons of people, charts, and text boxes, with a color scheme of black, orange, and yellow.</image:caption>
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      <image:title>How people really use ChatGPT</image:title>
      <image:caption>A digital infographic titled "The big picture: future implications." It discusses shifting use of ChatGPT from task execution to decision support, personal expansion, and economic value, highlighting growing AI assistance and user satisfaction. The infographic features icons next to each section and a logo at the bottom with the text "TheThinkRoom." The background is dark with a subtle network pattern and small glowing dots, and there's a highlighted yellow section with additional information.</image:caption>
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      <image:caption>Promotional poster with orange background advertising a workshop for communicators to use DNA AI technology. Contains a stylized image of a brain inside a cube and text inviting viewers to make transformative change in their teams.</image:caption>
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    <lastmod>2026-09-28</lastmod>
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      <image:title>What People Say About Us</image:title>
      <image:caption>"The interview was a really positive session and I came out of it feeling inspired. I’ve read my DNA Key multiple times, who doesn’t like reading about themselves? The tone felt good, and the positioning is a strong insight. It’s triggered wider conversations for me well beyond LinkedIn. I’ve been really energised by it." - Nik Pearson</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/f25a8c24-039a-41c6-954d-e3bd5718a376/15.png</image:loc>
      <image:title>What People Say About Us</image:title>
      <image:caption>“Liora is a perfect fit for anyone who wants to stand out on LinkedIn and esp. in the EU bubble. She’s very up-to-date on the latest LinkedIn algorithm changes. More than that, she’s got a clear strategy for how to deal with those changes and get through to my hyper-niche audience.” - Neil Urquhart</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/2518919e-beb9-478e-b5cd-160464044d9e/16.png</image:loc>
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      <image:caption>“Liora gave an inspiring workshop to our teams on LinkedIn and AI. She explained complex concepts in a very accessible and engaging way and we learned a lot from her practical insights and examples.” - Assia Allali</image:caption>
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    <image:image>
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      <image:title>What People Say About Us</image:title>
      <image:caption>“Working with Liora is a transformative experience.” - Nadège Mullier, INAA</image:caption>
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    <image:image>
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      <image:title>What People Say About Us</image:title>
      <image:caption>“I was very impressed by this DNA work as I really saw myself in it. The DNA Key has become a strong briefing for my team. It captures my voice and provides an original foundation, so content created sounds like me instead of a more institutional CEO. This work has opened up the world of AI and communications for me in a way that is pragmatic and useful, and for that I’m very grateful.” - María Mendiluce</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/25fae641-efb7-4c7a-85eb-a0eadee681ef/10.png</image:loc>
      <image:title>What People Say About Us</image:title>
      <image:caption>The Think Room helped me connect seemingly unrelated moments of my life and coached me on how to bring them to LinkedIn in a way that still feels like me. - Miglė Blusevičiūtė</image:caption>
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    <image:image>
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      <image:title>What People Say About Us</image:title>
      <image:caption>“Liora is a great inspiration for innovation and agile adoption of new communication tools. In the workshop she prepared for the Eurodesk Network a few weeks ago, she didn't only tell us about the tools, but also explained how to use them strategically for effective communication.” - Carmen Ruano Serna</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/652546bc-ccaf-460e-b43f-b43857d85f7c/13.png</image:loc>
      <image:title>What People Say About Us</image:title>
      <image:caption>“The Think Room’s DNA analysis of VBK &amp; Partners was superb. They captured the very essence of who we are, giving us a voice that reflects our ambitions, ethics, goals and identity. Their unique, exceptional approach helps you build a brand that is authentic, powerful and respected.” - Faraz Kermani</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68147bf22175db7a4f693b13/e8b25f4c-87ac-40c3-afb1-a7ba24d2c9d8/11.png</image:loc>
      <image:title>What People Say About Us</image:title>
      <image:caption>A quote from Kasper Peters about a LinkedIn training session, accompanied by his photo. The background is orange with a white text box. The quote praises the training as practical and engaging.</image:caption>
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