Your LinkedIn DNA Blueprint
In-depth LinkedIn visibility framework for professionals who want to define their unique proposition and then build a LinkedIn presence around their difference.
It includes:
3-hour in depth DNA Interview
25-Page personal DNA Key, with your own LinkedIn strategy
50-page strategic workbook
3 Linkedin Banners (with 1 round of feedback)
Linkedin About Section
60-minute coaching call with Liora Kern to go through your personal DNA Key
60-minute coaching call to go through your optimized LinkedIn profile, discuss your posts and the proposed posting schedule, topics and plan
Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.
€2450 €1950
You didn’t land on this page by accident.
You are here because you’re ready to take how you show up seriously.
You’re here because…
You are finally ready to prioritize yourself.
You understand that there is one thing nobody can take away from you: your personal brand.
You want people to understand what you really do.
You want people to come to you with jobs, speaking opportunities, projects, panel discussions.
You want to understand how to make LinkedIn works for you.
You need an outside view to help you define what you really want to focus on and then build a brand around it, or what to zoom in on.
What stops that is…
Not being fully clear on what truly sets you apart.
Not having language that really fits your work.
Not knowing the specific area you want to become the go-to person for.
Not having a visibility strategy built on who you are and where you’re going.
I created this framework to help you exactly with that.
Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.
€2450 €1950
How it works
1. We start with a 3-hour in-depth DNA interview
This is where everything begins. The goal is to understand your history, how you work, your background, your challenges, what gives you energy and what drains you, what people always come to you for, and what hill you’d be willing to die on.
This interview becomes the foundation for your positioning, your visibility, and the strategy we build around you.
2. I create your personal DNA Key
From this work, I build a tailored 25-page DNA Key for you as a professional.
It defines your long-term direction and goals. Each DNA Key is adapted to your needs, but it typically covers:
Themes
Tone of voice
Personality profile
Things to watch out for
Things to be proud of
Positioning statement
Proof and credibility
LinkedIn headline and signature
Positioning (niche positioning is important for LinkedIn)
Audience
Story ideas
Good hooks for you
Repeatable content formats and pillars
Twelve week LinkedIn content plan
3. We refine, implement, and make it fit your life
You then have two 60-minute coaching sessions.
One to review your optimized profile and walk through what works on LinkedIn today.
One to go through your posts, your plan, and design a realistic weekly routine that fits how you actually work.
Of course you can ask anything you want: these sessions are for you
4. You receive the visibility workbook
You also receive How to be visible, credible and human in the age of algorithms.
It supports the process with structure, exercises, and visibility thinking you can return to as your work evolves.
5. 3 banners
My fabulous designers Akshay and Khushi create three banners for your LinkedIn profile.
After hundreds of sessions, I created my DNA Philosophy to help people like you define what actually sets them apart. This is an in-depth visibility process designed to help you clarify your positioning, your voice, and the specific area you want to be known for.
Allergic to generic positioning.
Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.
€2450 €1950
How to be visible, credible and human in the age of algorithms
A practical yet strategic workbook
Foundations
Why LinkedIn and why now.
Your unique DNA
Exercises to define your Hill, Lens, Voice, Audience, and Proof. The core pieces that make your presence feel like you, and being you is what will make you attract the right opportunities and allow you to make your own choices, instead of depending on any specific job or client.
Setting the right goals
What your objectives are, whom you want to reach, and how to turn that into simple weekly actions.
Content that works
A few clear themes, formats that suit you, and an easy way to structure posts so writing starts being easier. And concrete tips on how to do that.
Your unique experiences
How to turn content into conversations, introductions, and real opportunities.
Putting it all together
A natural rhythm, smart use of AI, and a roadmap to make it happen.
Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.
€2450 €1950
The full DNA process consists of:
1. A 3-hour in-depth DNA interview
This is where everything starts. We go deep into your experience, patterns, decisions, and direction so your positioning is built on what’s actually true for you.
2. Your personal DNA Key (25 pages)
A tailored document created for you as a professional. It defines your long-term direction and goals, and translates your personality, experience, and ethical lines into clear themes, proof points, and language you can reuse.
Inside it, you’ll find concrete LinkedIn assets like headline options, an About draft, post signatures, content pillars, formats, and a 12-week content plan. So you’re not starting from a blank page. And you’re clear on the specific area you’re positioning yourself as the go-to for.
3. Three LinkedIn banners + one feedback round
So your profile visually reflects the positioning work we’ve done.
4. A new LinkedIn About section
Built from your DNA and positioning, not from templates.
5. 60-minute session: Profile and platform context
We review your optimized profile and talk through what actually works and doesn’t work on LinkedIn right now.
6. 60-minute session: Content and routine
Walk through the coaching plan, review posts you have created, design/review a realistic weekly routine that fits your life.
7. Visibility Workbook
How to be visible, credible and human in the age of algorithms book, to support the process with structure, exercises, and visibility thinking you can keep using.
Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.
€2450 €1950
So start prioritizing yourself. Stop hiding behind excuses. This matters.
You got this.
Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.
