The DNA Key
Your organization’s strategic communication kit, made for humans and AI.
The DNA Key is your strategic communication kit, co-created with your stakeholders. So you stop sounding generic, and start sounding like you, everywhere. This helps you become algorithmically findable while staying humanly recognizable.
The creation together with your members, or others who are core to your success, is essential.
It’s a system that captures your essence, so you can communicate with clarity, confidence, and consistency, whether the audience is your team, your clients, or an AI tool.
Tested on the LLM of your choice.
A full-spectrum articulation of your identity and messaging:
Your mission and vision, in words that resonate.
Your values and point of view, what you believe, and what you stand for.
A unique positioning that sets you apart in your field.
Messaging pillars and proof points to guide your storytelling.
Clearly defined personas for AI.
Your tone of voice, described and demonstrated.
Prompts, elevator pitches, and sample content, so even ChatGPT can get it right and Claude will have a ball.
Do's and don'ts.
KPIs
Strategic recommendations on how to use AI tools without losing your voice.
How to measure success.
A creative angle.
Visual identity starter pack with templates that allow you to scale and bring everything to life.
We test this with you with the LLM (AI) of your choice*
*Access to in-house LLMs ones required for testing
What’s inside?
An identity that travels, across formats, platforms, team members, and technologies.
A strong creative and templates, that you can then scale with AI.
A voice that sticks, even in the noise of today’s AI echo chamber.
The result?
Whether you’re briefing your agency, writing a speech, launching a campaign, or training a new hire, your DNA Key makes sure the story stays yours.