How do I make sure my organization shows up accurately in AI search tools?

AI tools like ChatGPT or Perplexity describe you based on what’s publicly available. If your messaging is outdated, inconsistent, or unclear, the output will be too. We help you create structured, findable, human-sounding content that AIs can summarise correctly. This starts by identifying the DNA of your organization, or you as an individual.

What is a DNA Key and how does it help with communication?

A DNA Key is your organization’s strategic communication kit. It is everything your AI, your team or your agency needs to create the right content for you. It's a voice and message system, designed for both humans and machines. It includes your mission, vision, tone, message pillars, prompts, and positioning, so your team, tools, and AI assistants all speak in one voice and can scale the message.

Can AI tools describe my organization wrong?

Yes. If your digital presence is vague or inconsistent, AI tools will mirror that confusion. We help you take control of your story, so AI (and your audience) get it right. They can even completely ignore you if your online presence doesn’t reflect your importance.

How can I make my website easier for AI to understand?

Start with writing a clear mission and vision. Use proper headings, add real FAQs, explain what you do in simple terms, and keep your story consistent across channels. We help with all of that through a GEO-ready approach. The next step is strengthening your presence on directories, maps, reviews, Wikipedia, and the press, as LLMs like ChatGPT pull from those sources.

What should I do if my brand sounds generic online?

You likely need stronger positioning, clearer language, and a point of view. The DNA Key helps define that, so your voice stands out in AI tools and human conversations alike.

Do you work with small teams or only big organizations?

We work with solo professionals, startups, NGOs, associations, and large teams. Whether you’re launching a new offer or aligning your internal voice, we adapt to your context. With smaller teams, we offer strategic communication and creative services in small packages, or by the hour.

Can you help me improve my LinkedIn profile and CV?

Yes. We help you clarify your story, write a mission statement, refine your elevator pitch, build a strong LinkedIn presence, and shape a CV that reflects who you are now, not just your past roles.

How do I know if professional coaching would help me?

If you feel stuck, overlooked, unsure about your next step, or unclear on how to present yourself, coaching can help. We work with people in transition or those who want to lead with more confidence and clarity. We offer coaching in professional development, creative development, and communication.

FAQs — The Think Room.

Frequently asked questions.

How do I make sure my organization shows up accurately in AI search tools?
What is a DNA Key and how does it help with communication?
Can AI tools describe my organization wrong?
How can I make my website easier for AI to understand?
What should I do if my brand sounds generic online?
How do I know if professional coaching would help me?
Can you help me improve my LinkedIn profile and CV?
How do I get better at explaining what my organization does?
Do you work with small teams or only big organizations?
What would you advise leaders who are trying to build their personal brand?
How do you build meaningful trust in digital spaces dominated by performative content?
How do you have your expertise and USP stay central when the algorithm is changing constantly?
Do Al tools amplify women's voices or just hide structural gaps for likes?
How is "sisterhood" evolving with new digital tools?
A tip for people who want to expand their reach in 2026?

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Frequently asked questions.

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