Strategic clarity lab
For organisations who have a mission, but no message.
EU associations, mission-driven companies, coalitions, or advocacy groups who feel scattered or stuck. You have the right ambition, but your members, teams, or audiences aren’t aligned around it.
Who it’s for:
Clarify what you stand for and why it matters now
Align internal teams or members behind a strategic direction
Create the narrative foundation for stronger campaigns, media presence, or stakeholder engagement
Reclaim your voice in a crowded or politicised field
What it helps you do:
Stakeholder interviews or surveys
Strategic DNA Key workshop (in-person or online)
Narrative mapping: who you are, what you believe, and how you show it
Optional: Executive summary, mission statement, brand messaging framework
What’s included:
This is not a branding exercise. It is a shift in how your organisation sees itself and how others see you. We combine political sensitivity with branding structure and coaching insight. No fluff. Just clarity that lasts.