The core challenge

Most organizations struggle with a fundamental communication problem: they know what they do, but they can’t explain it clearly to others. This creates barriers with policymakers, government departments, regulatory bodies, and even internal teams. The solution isn’t just about crafting better policy briefs; it’s about developing a systematic approach to organizational clarity that works across all audiences and political contexts.

Our comprehensive approach

1. Message architecture & clarity

We help you build a structured messaging framework that transforms complex organizational functions into clear, compelling narratives. This goes beyond elevator pitches to create a complete communication system that maintains consistency while allowing for audience-specific adaptation.

2. Cross-jurisdictional communication strategy

In today’s interconnected policy landscape, your organizational explanation must resonate across different political systems and regulatory environments. We develop messaging that accounts for:

• Regional governance structures and decision-making processes

• Political communication preferences and protocol requirements

• Local policy priorities and legislative frameworks

• Regulatory compliance language across different jurisdictions

3. Internal alignment & employee advocacy

Your employees are your most powerful ambassadors, but they need to understand and articulate your organization’s value proposition consistently. We focus on:

• Creating internal messaging toolkits that employees can confidently use

• Developing role-specific explanation frameworks for different departments

• Building confidence in your team’s ability to represent the organization externally

• Establishing feedback loops to continuously refine messaging based on real-world usage

4. Multi-stakeholder messaging

Different audiences need different explanations of what you do. We create tailored messaging for:

• Policymakers: Focus on policy implications, evidence-based outcomes, and public benefit

• Government departments: Emphasis on operational alignment and resource efficiency

• Regulatory bodies: Compliance, transparency, and risk management

• Employees: Purpose, impact, and professional development opportunities

• Industry partners: Collaboration benefits and sector advancement

• Media: Public interest angles and policy significance

The process

Discovery & analysis

We begin by understanding your organization’s core functions, unique value proposition, and current communication challenges across all jurisdictions where you operate or seek to influence policy.

Message development

Working collaboratively, we develop clear, compelling explanations that maintain nuance while being immediately understandable to your target audiences.

Testing & refinement

Messages are tested with real audiences across different political contexts to ensure effectiveness and appropriate positioning for policy environments.

Implementation support

We provide tools, training, and ongoing support to help your team confidently explain what you do in any policy context.

Why this matters

Clear organizational explanation drives:

• Policy influence: Better understanding leads to increased policymaker engagement and support

• Talent acquisition: Clearer purpose attracts professionals committed to policy impact

• Partnership development: Partners can more easily identify collaboration opportunities

• Cross-jurisdictional expansion: Consistent messaging facilitates engagement across different political systems

• Internal efficiency: Aligned teams work more effectively toward policy objectives

The result

Organizations that can clearly explain what they do experience greater policy influence, better employee engagement, stronger partnerships, and more successful cross-jurisdictional impact. We help you achieve this clarity without sacrificing the complexity and nuance that makes your organization’s policy work unique.

Ready to transform how your organization communicates with policymakers? Contact us to develop messaging that works across all your jurisdictions and stakeholders.