How people really use ChatGPT.

18 billion messages. One massive surprise: it’s not work, but life, that’s fueling the AI boom. A rare look into how people really use ChatGPT.

Linkedin just became even more important…

AI tools like Perplexity are scraping LinkedIn for signals of credibility. Is your profile ready to be read by both humans and machines?

6 fears stopping you from using Al. And how to overcome them.

Still on the sidelines with AI? This sharp, no fluff guide dismantles the six fears that are quietly keeping you irrelevant.

Not all rebrands are disasters. Claude just proved it.

Claude didn’t just rebrand. It rewired its DNA to become unmistakable. A quiet masterclass in turning generic AI into a sparring partner with soul.

"If I teach my organization how to use AI, will they still need me?"

A sharp perspective for comms professionals wondering where they fit in an AI-enabled world. Hint: your value just shifted from doing to deciding.