GEO: Generative Engine Optimization

"I highly recommend Liora. She designed a fully bespoke session built entirely around how our comms and PA teams actually work. Super clear on large language models, very hands on with our own content, and we left with a practical audit plus concrete

"I highly recommend Liora. She designed a fully bespoke session built entirely around how our comms and PA teams actually work. Super clear on large language models, very hands on with our own content, and we left with a practical audit plus concrete next steps for our teams and markets." - Dr. Carolin Weber, Director Communications & Corporate Affairs DACH, Unilever

“Liora gave an excellent, tailor-made "Strategic communications in the age of algorithms" workshop to our Corporate Affairs team in Europe. The GEO dashboard and insights were also very compelling.” - Nina Peacock, Director of Public Policy & Governm

“Liora gave an excellent, tailor-made "Strategic communications in the age of algorithms" workshop to our Corporate Affairs team in Europe. The GEO dashboard and insights were also very compelling.” - Nina Peacock, Director of Public Policy & Government Relations Europe, Kellanova

Being found is about context, clarity, consistency, and structure.

GEO is how you show up in the age of AI.

Because when someone asks Perplexity or ChatGPT about your field, your cause, or your sector, you want to be part of the answer.

Traditional SEO still matters. But it’s no longer enough.

GEO looks at how AI tools retrieve and summarize information and makes sure your organization is ready.

What we do:

  • AI visibility audit
     How do you show up in AI tools today, and how should you?

  • AI visibility dashboards and monthly reporting

    So you can see exactly how you are performing for the prompts that matter to you, how you do compared to your competitors, what the main sources are for your field, which LLMs need the most work, and what you need to do to improve.

  • Content structure analysis
     Are your pages, headers, and stories formatted in a way AI can understand?

  • Message alignment
     Is your messaging clear and consistent across all your channels, from your website to your Wikipedia?

  • Rewriting and repositioning
     We help you say what matters in ways that AIs can digest, and people want to read.

  • Presence beyond your site
     We identify and strengthen the third-party sources that AI tools pull from, like press, directories, maps, and reviews.

  • GEO workshops
     For communication teams and leadership groups who want to learn how to stay visible and relevant in this new landscape.

Why does GEO matter?

Unlike search engines, AI tools don’t rank you they summarize you in their own words. And if they can’t find or make sense of your story, they’ll fill in the gaps with someone else’s. GEO makes sure that doesn’t happen.

BOOK FREE INTAKE HERE
A colorful digital poster titled 'How to be found in the age of AI' with a robot emoji and a note at the bottom saying 'Swipe to find out more!' The poster includes a logo of a brain inside a cube in the top right corner and a message indicating that
Gradient background with bold text that reads 'Shift from SEO to GEO.' and 'Search Engine Optimization is no longer enough.' with icons including a brain inside a cube, a web page with a magnifying glass, and a hand pointing to a swipe prompt. The sm
Bright gradient background with bold text saying 'Define your brand before someone else does.' A simple icon of a document and a pencil. Top right corner logo of a brain inside a 3D cube with the text 'TheThinkRoom'. Bottom left corner text says 'Swi
A digital graphic with a yellow and orange gradient background containing the text: "If you don't shape how AI sees you... It will fill in the blanks with clichés, outdated info, or your competitors' words." There's an icon of an eye and a smaller ic
Colorful gradient background with text that reads 'Or worse yet...' in large, bold letters. A small icon of a hand clicking a button in the bottom right corner. The top right corner features a logo with a brain inside a geometric box and the text 'Th
A motivational poster with an orange to yellow gradient background, displaying the quote: "Your organization may not be the answer to ANYONE's question," in large bold white and black text. There is an illustration of a person at a crossroads with tw
Colorful gradient background with bold text that reads, 'If you want to make sure LLMs like ChatGPT find you...' A magnifying glass icon is seen near the bottom, along with a small graphic of a pointing hand and an arrow at the bottom right corner in
A colorful graphic with the text, "Be consistently quotable. AI summarises. If you're long-winded, vague, or full of jargon, you'll disappear. Make your point clear, strong, and repeatable." The graphic features a logo of a brain within a box in the
A promotional graphic with orange and yellow gradient background. Text reads: 'Optimize for AI overviews.' and 'Structure your content so AI can summarize it easily and accurately.' There is a target icon, a logo with a brain inside a cube, and a han
A colorful graphic with an orange to yellow gradient background. It features bold text encouraging adding FAQs to key pages for quick answers in a clean format, with questions included from analytics. The graphic has icons of speech bubbles labeled Q
Gradient background in orange and yellow with black and white text and icons. The text reads: 'Make your About and Mission pages count. They help bots understand who you are and what you stand for.' A black rocket icon, a black and white hand pointin
A digital graphic with an orange and yellow gradient background that reads "Strengthen your presence" in bold, large text. It includes smaller text promoting being present in directories, maps, reviews, Wikipedia, and the mainstream press. The graphi
A colorful digital graphic with the title 'Create explainers and how-to’s.' featuring a small logo of a brain inside a cube labeled TheThinkRoom. The graphic emphasizes practical content for AI and people, with a stylized book labeled 'How to...' and
A digital graphic with a yellow-orange gradient background promoting website speed optimization. It features black and white text, a speedometer graphic pointing to the right, a small logo of a brain inside a cube labeled 'TheThinkRoom,' and a hand i
Orange and yellow gradient background with black text that reads: 'Use schema markup. This helps AI understand and categorize your content properly. Swipe for more.' Top right corner features a logo with a brain inside a box labeled 'TheThinkRoom.' B
A promotional graphic with a gradient orange to yellow background. It features bold text that says "Show up in strategic context." Below, it asks "Want to be cited in AI answers?" and "Show up in meaningful conversations, policy discussions, and thou
An orange and yellow gradient informational graphic with the text "Take a stand. AI tools are designed to surface insights. Be clear about what issues you stand for, not just what you do." It features icons of a lightbulb and a pointing hand, with a
A colorful gradient background with the text 'Create a DNA Key. A strategic communication kit that ensures your organization speaks in one voice... Even if an AI helps create the content.' There is an icon of a document and pencil, and a small icon o
A motivational poster with a gradient orange and yellow background. It features bold text reading, "Start now!" followed by an encouraging message about leadership and audience engagement. There is a black silhouette of a person standing on a crowd,
A colorful infographic with a yellow and orange gradient background. It features large bold text stating "We're The Think Room." Below, smaller text explains creating AI-ready content with meaning, so it can be found by humans and machines. There is

Test your knowledge of GEO & AI search.

Take our quiz!