GEO: Generative Engine Optimization
Being found is no longer about keywords. It’s about clarity, consistency, and structure.
GEO is how you show up in the age of AI.
Because when someone asks Perplexity or ChatGPT about your field, your cause, or your sector, you want to be part of the answer.
Traditional SEO still matters. But it’s no longer enough.
GEO looks at how AI tools actually retrieve and summarize information and makes sure your brand is ready..
What we do:
AI visibility audit
How do you show up in AI tools today, and how should you?
Content structure analysis
Are your pages, headers, and stories formatted in a way AI can actually understand?Message alignment
Is your messaging clear and consistent across all your channels, from your website to your Wikipedia?Rewriting and repositioning
We help you say what matters in ways that AIs can digest, and humans want to read.Presence beyond your site
We identify and strengthen the third-party sources that AI tools pull from, like press, directories, maps, and reviews.GEO workshops
For communication teams and leadership groups who want to learn how to stay visible and relevant in this new landscape.
Why does GEO matter?
Unlike search engines, AI tools don’t rank you they summarize you in their own words. And if they can’t find or make sense of your story, they’ll fill in the gaps with someone else’s. GEO makes sure that doesn’t happen.
