Our services
This is a 50-page strategic workbook for professionals who want to show up online without sounding generic, forcing content, or copying what everyone else is doing.
It’s built to help you clarify your unique DNA, the thinking behind your work, who you’re really here to speak to, and what you actually want to be known for.
Inside, you’ll work through positioning, visibility goals, audience clarity, content themes, profile direction, tone of voice, and how to turn your real experience into meaningful LinkedIn presence. There’s also guidance on using AI in a way that supports your thinking instead of replacing it.
You’ll find structured exercises, reflection prompts, simple frameworks, and mini challenges designed to move you from “I don’t know what to say” to clear direction you can actually use.
GEO Scan: Become Visible to AI. Stay Relevant to People.
The problem you may be facing
While you're optimizing for journalists, policymakers, and LinkedIn, stakeholders are increasingly using ChatGPT, Perplexity, and CoPilot to find information. If AI can't find you, cite you, or understand your position, you don't exist in tomorrow's influence landscape.
Who is this for?
Associations, think tanks, foundations, and policy-driven companies who rely on influence, visibility, and authority and want to make sure they don't fall behind.
What you discover
✅ Direct search performance - How AI responds when people search for your organization or leaders by name
✅ Expertise area visibility - Whether you appear when people ask about your field of specialization
✅ How LLMs actually see you - Understand exactly how ChatGPT, Perplexity, and CoPilot interpret your organization
✅ Your AI visibility gaps - Identify what's missing from your web presence and strategic narrative
✅ Citation opportunities - Make it easier for journalists, policymakers, and stakeholders to find and quote you
✅ Recommendations for Generative Engine Optimization and visibility - Position yourself for an AI-first discovery landscape
What's Included
🧠 Intelligence Gathering
Call/Briefing session with you to identify core themes and audience questions and gather the information for the research brief
🔍 AI Visibility Audit
Comprehensive scan of how major AI platforms understand and represent your organization and relevant prompts around it, using a bespoke research tool like BrandWatch, but built for LLMs. Total prompts included: 50.
🎯 Practical recommendations
Actionable improvements for structure, metadata, content, and clarity
Optional add-ons:
Content rewriting sprints
Strategic positioning workshops to find your unique DNA
Why this matters now
Journalists increasingly use AI for research and fact-checking
Policymakers rely on AI summaries for quick briefings
Stakeholders discover organizations through AI-powered search
Organizations who adapt first will dominate the new landscape
Get your AI visibility audit
Don't let your influence disappear in the AI revolution.
What's included:
3 strategic coaching sessions (60 minutes each)
Personal brand strategy document
Elevator pitch practice
LinkedIn advice
0.5 day photoshoot with award-winning photographer Sean Hayes, resulting in 6 professionally edited headshots you can use for your website, LinkedIn, the media or your CV. . Check out Sean's work here: https://seanhayesphotography.format.com/
Our workshops are designed for teams and leaders who want to work with AI in a way that strengthens clarity, identity, and purpose.
We don’t teach shortcuts. We help organizations think through the systems behind their communication, then use AI to optimize, execute and scale.
Together, we explore how language models interpret your messages, how your voice shows up across platforms, and how to stay visible and aligned as you grow.
We cover topics like:
How to use AI tools without losing your voice
What visibility means in a generative search environment
How to write for humans and machines at the same time
What makes your messaging consistent, scalable, and recognizable
Which tools to use for what purpose
We provide strategic trainings about how AI affects the way your organization is seen, heard, and understood.
You leave with frameworks, language principles, and examples you can apply immediately. You also leave with a clearer sense of what makes your message work, and how to protect it.