The DNA Key
The Problem
Today's communication landscape faces a tsunami of sameness. Automated content floods every channel. Generic messaging drowns out authentic voices. Organizations risk becoming algorithmically invisible while losing their human edge.
Our Solution
The Think Room helps you rediscover what makes your organization unique, express that with human clarity and creativity, then build the systems to scale authentically.
DNA first. AI second.
Your Organizational DNA
The DNA Key is your strategic communication kit, co-created with your stakeholders. So you stop sounding generic, and start sounding like you, everywhere. This helps you become algorithmically findable while staying humanly recognizable.
The creation together with your members, or others who are core to your success, is essential.
It’s a system that captures your essence, so you can communicate with clarity, confidence, and consistency, whether the audience is your team, your clients, or an AI tool.
What’s inside?
A full-spectrum articulation of your identity and messaging:
Your mission and vision, in words that resonate.
Your values and point of view, what you believe, and what you stand for.
A unique positioning that sets you apart in your field.
Messaging pillars and proof points to guide your storytelling.
Clearly defined personas for AI.
Your tone of voice, described and demonstrated.
Prompts, elevator pitches, and sample content, so even ChatGPT can get it right and Claude will have a ball.
Do's and don'ts.
KPIs
Strategic recommendations on how to use AI tools without losing your voice.
How to measure success.
A creative angle.
Visual identity starter pack with templates that allow you to scale and bring everything to life.
We teach you how to use the DNA Key to create content that is uniquely you, with AI, using the templates we create for you
We test this on the LLM (AI) of your choice*
*Access to in-house LLMs ones required for testing
The result?
A clear and complete identity document that you can use to brief newcomers, external parties or AI tools.
An identity that travels, across formats, platforms, team members, and technologies.
A strong creative and templates, that you can then scale with AI, or your team.
A clear DNA that your stakeholders and your audience can believe in.
A voice that sticks, even in the noise of today’s AI echo chamber.
A point of view, finally.
Whether you’re briefing your agency, writing a speech, launching a campaign, or training a new hire, your DNA Key makes sure the story stays yours.
