Duration

2.5 hours interactive session

Why LinkedIn matters

• LinkedIn is the top professional networking platform, with over 1 billion users worldwide and 304 million in Europe.

• 36% of European members are active monthly, offering both strong engagement and opportunities to stand out.

• Recruiters, clients, and collaborators actively use LinkedIn, making it essential for career visibility.

• Personal profiles perform 10x better than company pages, proving that individual voices have more reach and influence.

This workshop shows you how to use LinkedIn not just as a profile, but as a professional stage.

What you’ll learn

1. Your unique communication DNA

   • Define your professional identity through a simple framework.

   • Explore your “hill” (what you stand for), your “lens” (how you see differently), your voice, your audience, and your proof.

   • Craft your personal LinkedIn signature you can use across posts and your profile.

2. Back to basics

   • Fine-tune key LinkedIn settings.

   • Learn why connecting matters more than following.

   • Adjust your feed for better visibility and fresher engagement.

3. Content best practices

   • The six principles to remember: value-first, one-problem rule, commenting as strategy, the first-hour effect, the power of hooks, and consistency.

   • How to find a rhythm that works for you (from weekly to monthly).

   • Formats that get attention: problem-solution, contrarian takes, curiosity gaps, lists, and surprise.

4. Visuals that support your message

   • Simple templates and visual tips to make posts stand out.

   • How to keep your design clean and effective without overproducing.

5. AI as a support tool

   • Use AI for brainstorming, refining hooks, and analyzing performance.

   • Learn where AI helps and where your authentic voice must take the lead.

   • A framework (TRACE) for crafting clear, effective prompts.

6. Workflow and consistency

   • Building a posting routine you can maintain long-term.

   • Engagement strategies that boost visibility (especially within the first hour).

   • Practical steps for network building and amplifying your reach.

Who this workshop is for

Professionals who want to:

• Strengthen their personal brand beyond a static profile.

• Build thought leadership and share expertise naturally.

• Develop consistent and authentic LinkedIn content.

• Use LinkedIn to support career growth, client work, or sector visibility.

Format

This is a practical, interactive session. You’ll leave not just with ideas but with concrete results: a crafted LinkedIn signature, clear settings, and a sustainable workflow.

Workshops are available both online and in-person, and can be hosted in Brussels or other locations depending on your needs.

Why it matters

Consistency and authenticity on LinkedIn can create real opportunities. With the right structure, you can build visibility, share your expertise with confidence, and connect with the people who matter most to your work.