Most organizations sound identical. Generic kills careers.

We asked EU organizations one question: "Explain your irreplaceable value in 30 seconds." 95% failed badly.

Here's what we heard instead:
"We drive stakeholder engagement."
"We deliver sustainable solutions."
"We foster European collaboration."
Sound familiar?

When everyone uses identical language, nobody wins.
❌ Your expertise gets lost.
❌ Your team can't differentiate you.
❌ The press ignores you.
❌ Your AI outputs become meaningless.
❌ Policymakers don't turn to you.

Generic organizations get overlooked.
Distinctive organizations get remembered.

If you've ever said:

• “We sound like everyone else.”

• “Our story feels disconnected.”

• “No one knows how to talk about what we do.”

  Then this is your place to start.

We created a DNA Key starter framework for you, so you can start defining what is truly unique about your organization. What makes you stand out. What is something you can say, that nobody else can.

It's an important step to finding the unique DNA of your organization.

Download the free DNA Key starter framework and begin the work of sounding like yourself, everywhere.