Brussels feeds are full of people and organizations who don’t know what to post, or post often and still don’t have any reach. 

This newsletter looks at recurring topics from our work with EU professionals and organizations: identity, how to create save-worthy content, how to create good visuals with AI, and AI visibility (GEO).

A post went viral. It talked about something that a lot of people have been feeling: your follower count stopped mattering.

Not "matters less." Stopped mattering. People with lots of followers were seeing no engagement. And people with very few followers were going viral. What is LinkedIn doing?