A post gets 80,000 impressions. People in Toronto, São Paulo and three people called Mark react to it. Lovely.

Then a more specific post reaches 1,000 people. 35 people save it. A head of communications sends it to her team. Someone you have wanted to work with for six months finally clicks your profile. Two policy directors reach out to you.

We know which post we would keep.

So: Let’s talk about networking.

Because it's not as easy as it looks. You may need, or desperately want, a new job. You may need clients. You may want to become a musician and want to find people to give you gigs. You may want to lobby.

In this newsletter we talk about the do's and don'ts. In the real world, and also on LinkedIn.

If you are a human being who can read the screen in front of you, you have all the “technical skills” you need to automate your workflows today.

But there is a right way and a wrong way to approach this. Below our AI automation tips for you.

Every week someone tells us the same thing: "I know I should post more. LinkedIn is an important channel. I just don't know what to write."

This week we'd like to help you with that. The first step, as always, is to define your DNA, and establish your niche.

And in this very newsletter we go a bit deeper into the most important ones - with examples.

A field guide to writing LinkedIn posts that the new interest-graph algorithm distributes, without sounding like every other post in the feed.

What LinkedIn people say, and why we disagree.

Hello everyone,

In this DNAI newsletter: what LinkedIn told a room full of Brussels communicators (and what our data says instead), why video keeps disappointing everyone (although, is it?), which days are worth posting on, and what to do when your brand-new content strategy seems to make things worse.

You’re busy, yeah? We know!

We’re all experiencing this “almost summer holiday” feeling in Brussels. And somewhere in the middle of that, we kept getting one question from our clients:

Which AI tools are actually worth paying for if you work in communication or public affairs?

Brussels feeds are full of people and organizations who don’t know what to post, or post often and still don’t have any reach. 

This newsletter looks at recurring topics from our work with EU professionals and organizations: identity, how to create save-worthy content, how to create good visuals with AI, and AI visibility (GEO).

A post went viral. It talked about something that a lot of people have been feeling: your follower count stopped mattering.

Not "matters less." Stopped mattering. People with lots of followers were seeing no engagement. And people with very few followers were going viral. What is LinkedIn doing?