Your hook is doing 50% of the work. The other 50% is your DNA.
A field guide to writing LinkedIn posts that the new interest-graph algorithm distributes, without sounding like every other post in the feed.
LinkedIn came to Brussels with "tips". We brought our data.
What LinkedIn people say, and why we disagree.
Hello everyone,
In this DNAI newsletter: what LinkedIn told a room full of Brussels communicators (and what our data says instead), why video keeps disappointing everyone (although, is it?), which days are worth posting on, and what to do when your brand-new content strategy seems to make things worse.
Your AI budget vs. reality: Tools that help with comms
You’re busy, yeah? We know!
We’re all experiencing this “almost summer holiday” feeling in Brussels. And somewhere in the middle of that, we kept getting one question from our clients:
Which AI tools are actually worth paying for if you work in communication or public affairs?
Better visibility starts with better decisions
Brussels feeds are full of people and organizations who don’t know what to post, or post often and still don’t have any reach.
This newsletter looks at recurring topics from our work with EU professionals and organizations: identity, how to create save-worthy content, how to create good visuals with AI, and AI visibility (GEO).
Did your 40k followers just become useless?
A post went viral. It talked about something that a lot of people have been feeling: your follower count stopped mattering.
Not "matters less." Stopped mattering. People with lots of followers were seeing no engagement. And people with very few followers were going viral. What is LinkedIn doing?