Stop trying to make one piece of content do everything and do this instead.

In my AI for Public Affairs workshop for Schwarz Gruppe we distilled seven practical habits.

It's not easy to replace a 4-hour session with one LinkedIn post.

But here we go.....

The most exhausting part of using AI is the constant re-briefing and the inconsistent results. A Custom GPT on the other hand remembers the brief, instructions, tone and your files.

Save this for when you start building custom GPTs (or Gemini's Gems, or Copilot Agents.)

Everyone is suddenly excited about teaching AI their DNA.
We’ve been doing exactly that for the past year.

So here is a simple way to structure your DNA files.

I trained hundreds of people to use AI to sound more like themselves on LinkedIn, not less.

Here are the ways I use it for my team and my clients.