You didn’t land on this page by accident.

You are here because you’re ready to take how you show up on LinkedIn seriously.

You’re here because…

✅ You are finally ready to prioritize yourself.

✅ You understand that there is one thing nobody can take away from you: your personal brand.

✅ You want people to understand what you actually do.

✅ You want people to come to you with jobs, speaking opportunities, projects, and panel discussions.

✅ You want to understand how to make LinkedIn work for you.

✅ You need an outside view to help you define what to focus on and what to zoom in on.

What stops that is…

❌ Not being fully clear on what truly sets you apart.

❌ Not having language that really fits your work.

❌ Not knowing the specific area you want to become the go-to person for.

❌ Not having a clear direction for how you show up and where you’re going.

Your DNA blueprint:

After hundreds of sessions, I created my DNA philosophy to help people like you define what actually sets them apart.

I created this framework to help you exactly with that.

Allergic to generic positioning.

This is an in-depth visibility system designed to help you clarify your positioning, your voice, and the specific area you want to be known for.

We define your unique DNA through a detailed interview, create your DNA Key document, and build your LinkedIn presence around your differentiation.

How it works (and what is included)

1. The 3-Hour DNA Interview: This is where everything begins. We look closely at your experience, patterns, decisions, and direction so your positioning is built on what’s actually true for you. The goal is to understand your history, how you work, your challenges, what gives you energy and what drains you, what people always come to you for, and what hill you’d be willing to die on.

2. Your Personal DNA Key (25 pages): From our interview, I build a tailored strategy document for you as a professional. It defines your long-term direction and translates your personality, experience, and ethical lines into clear themes, proof points, and language you can reuse. It typically covers:

  • Themes, Tone of voice, and Personality profile

  • Positioning statement & Audience definition

  • LinkedIn headline and signature options

  • Story ideas, good hooks for you, and repeatable content formats

  • A 12-week LinkedIn content plan so you are never starting from a blank page.

3. Your New LinkedIn Assets: So that your profile visually reflects the positioning work we’ve done, you receive:

  • A new LinkedIn About section built from your DNA, not from templates.

  • 3 custom, LinkedIn-optimized banners (includes 1 round of feedback).

4. Two additional 60-minute coaching sessions:

  • Session 1 (Profile and platform context): We review your profile and walk through what actually works and doesn't work on LinkedIn right now.

  • Session 2 (Content and routine): We go through your personal DNA Key, review your posts, and design a realistic weekly routine that fits how you actually work. (Of course you can ask anything you want: these sessions are for you).

5. The LinkedIn Visibility Strategic Workbook You also receive my 50-page strategic workbook: How to be visible, credible and human in the age of algorithms. It supports the process with concrete exercises to define your Hill, Lens, Voice, Audience, and Proof. It gives you structure and visibility thinking you can return to as your work evolves.

So start prioritizing yourself.

Stop hiding behind excuses. This matters. You got this.

Book my 3-hour DNA call! 👇🏼

Note - This is for individuals only (NOT for organizations). If you are looking for a brand ambassador program, or if you have a VAT number, please book a meeting here or send me an email via liora@thethinkroom.eu.

Making room for a meeting of minds.