People want vibes. AI wants information. Most are not doing either very well.

People want vibes. AI wants detailed information.
Most teams are trying to do both.
And not doing either very well.

On one side: real people.

They’re scrolling on the tram, often bored and tired. Much less interested than you think.

They stop for:
🌻 A sharp <210‑character hook
🌻 A point of view, a story, emotion, something human
🌻 Carousels, screenshots, text-only posts, infographics

On the other side: LLMs (AI systems).

They’re not impressed by your hook. They don’t care about your meme.
They’re looking for:

🤖 Articles with clear H2/H3 headings and definition-style sentences
🤖 Step‑by‑step explanations and “how‑to” logic
🤖 Longer, structured posts
🤖 Quotable sentences
🤖 Analysis
🤖 Original and recent content

And it doesn't matter if your posts got only 100 impressions! As long as it's the best answer to the question, AI is likely use it.

So what do you do?

You stop trying to make one piece of content do everything.

• 80% of the time you write normal posts for people.

• 20% of the time you write articles optimized for LLMs. They might not have as much engagement but that doesn’t matter.

You position yourself as the unique individual or organization that you are, so that both actual people follow you and LLMs find and quote you.