AI slop down and impressions back up! You heard it here first.
A few weeks ago LinkedIn VP Laura Lorenzetti said the platform is nowhunting down AI content.
"When AI is overused, especially at scale and in an automated way, it dilutes the valuable insights that real human conversations can spark.
It's ok to use AI to help you write, but your posts and comments need to represent your voice and your perspectives. The ultimate value comes from the human behind the tool," Lorenzetti said.
To address this, LinkedIn has been taking "meaningful steps" against automation tools, generic content, with the goal of "strengthening authenticity" and limiting the reach of "AI slop."
According to Lorenzetti their detection accuracy in early tests is 94%, which seems unlikely, but does sound like they mean business.
And there's good news:
For my clients and myself our impressions are up ⬆️ again in the last two weeks. Great looking numbers - like before.
I can't be sure there is a connection to this crackdown on AI, but something is changing for the better.
I will keep an eye on it and share an analysis in a few weeks once I have more data.
So how can you, as ChatGPT would say, WIN in this new era?
Have a point of view. If your post could have been written by anyone in your field, LinkedIn’s algorithm will down-vote it.
Start with casual and personal hooks, in the first person. Write like you'd talk to your best buddy.
One topic per post.
Start with video. LinkedIn itself recommends 5 posts per week, including two videos. Simple selfie-style videos, with unpolished thoughts. Of course LinkedIn wants to be the new TikTok, so there's that.
Only leave useful comments that ADD something to the conversation. Automated replies and "great post", or summarizing the post, are now counterproductive. Yes, even more than before.
This one is controversial, but verify your profile. LinkedIn is rolling out the option for people to only see posts by "verified creators". If you don't want to give away sensitive data I get that too.
Write truly useful posts so people save them. Possibly the most important metric at the moment.
💾 On that note - don't forget to save this post so you have it handy.
Are your impressions up too?
