When people ask AI about your field, does your organization make the answer?

AI tools like ChatGPT, Perplexity and Microsoft Copilot are changing how people find information. Journalists use them for research. Policymakers turn to them for quick briefings. Clients and stakeholders ask them to explain industries, compare organizations and identify credible voices.

What these tools say about you depends on the information they can find, understand and reference.

Our AI Visibility workshop helps your team understand how generative AI describes your organization, where your expertise gets missed, and what you can do to improve the way your story is represented.

Why AI visibility matters

When someone asks AI about your industry, they may never mention your organization by name. They might ask who leads a particular field, which sources to trust, or what the latest developments mean.

Will your organization be part of that answer?

GEO, or Generative Engine Optimization, looks at how your content and wider online presence influence the answers AI systems produce. It considers your website, the clarity of your information, the sources AI references and the consistency of your public narrative.

For organizations working in policy, healthcare, science, sustainability or other complex fields, accurate representation matters. If your expertise is difficult to find or understand, other voices may shape the answer.

What we'll work on

1. Understand how AI search works

Learn what GEO means, how generative AI systems produce answers, and why some sources get referenced more often than other.

We look at the difference between traditional search results and AI-generated answers, including the role of real time search, source selection and citations.

Dive into what will help and hinder AI visibility and how creating content optimized for LLMs often means content optimized for actual human beings, answering real questions. 

2. Examine your current AI visibility

We’ll set up a dedicated dashboard for your organisation, giving you a clearer view of how AI tools currently describe your work, which topics you appear for, where your content is missing and what needs attention. You’ll be able to see what’s working and where there are gaps, using actual results rather than guesswork.

3. Make your website easier for AI to understand

Work with examples of your own content to identify improvements in wording, page structure and information clarity.

We'll look at:

• Clear explanations of what your organization does and why it matters

• FAQs and explainer pages that answer real audience questions

• Structured content and relevant schema markup

• Specific, quotable statements that communicate your expertise

• Language that works for people and AI systems while respecting your communication constraints

4. Look beyond your website

AI answers draw on information from across the web. Your website is one part of the picture.

We'll examine the role of sources such as specialist media, scientific journals, LinkedIn, YouTube, and relevant third-party publications. Your team will identify where your expertise should be represented and which external channels deserve attention.

5. Turn the findings into next steps

Work in groups on real questions and content from your organization. Draft clearer answers, discuss where they could be published, and identify changes your team can realistically make.

The session ends with a shared set of GEO priorities to guide your next steps.

What your team leaves with

• An understanding of how to optimize your web presence for AI search and the principles of GEO

• The differences between GEO, SEO and AEO

• A clearer picture of which topics and questions you appear for, and where you’re missing.

• Practical examples of content that could be improved.

• Ideas for relevant external sources that could strengthen your visibility.

• A prioritised set of actions based on what the results show.

Who this workshop is for

This workshop is designed for teams responsible for how an organization is understood and represented publicly, including:

• Corporate communications and public affairs teams

• Healthcare, science and biopharm communications professionals

• Policy, sustainability and stakeholder engagement teams

• Marketing and digital teams responsible for website content and search visibility

• Associations, foundations and organizations whose influence depends on credible information

It's particularly useful for teams working in complex fields, where accuracy, trust and clear communication matter.

How the workshop works

Duration: 4 hours

Format: Interactive, with live examples, group exercises and practical content work

Location: On-site or virtual, depending on your team's needs

Facilitator: Liora Kern, Founder and CEO of The Think Room

The session combines short explanations, live exploration of AI-generated answers, group discussions and hands-on exercises using relevant examples. The content can be shaped around your organization's priorities, audiences and communication constraints.

Help people and AI understand what you bring to the conversation

Your organization has knowledge, expertise and a point of view. People need to be able to find it, understand it and trust it.

Let's look at how your organization is represented in AI-generated answers and where your team can make a difference.

BOOK FREE INTAKE HERE

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