Did LinkedIn just categorize you as "not relevant"?
Oh no! LinkedIn might have categorized you as "not relevant".
Check these 6 things to fix that:
Your banner: how clearly you position yourself at a glance
Your headline: the 80-ish characters that follow you everywhere
Your About: what value you bring
Your Featured: proof of your work and clear next steps
Your posts: the topics and value you consistently show
Your comments: how you think and if you add quality to conversations
All these things need to WORK TOGETHER around the same theme.
Combined, they tell LinkedIn:
“This is who I am.
This is what I’m an expert in.
These are the people who should see my content.”
(By the way, this is why you don’t need hashtags anymore.)
LinkedIn's built-in algorithm 360 Brew analyzes your content, your profile, and your conversations to understand where you belong.
If these things are incomplete, or contradict one another, that's going to have a negative impact on your reach.
Don't be afraid to choose one niche, it's just the door to the rest of your house. 🏡
