Strategic clarity in a tsunami of sameness.

AI can write in seconds. But can it sound like you?

When every team has access to the same tools, the real difference is how you think, what you know, and what you bring to the conversation.

This workshop is for communication professionals who want to use AI without ending up with content that could belong to any organisation. Whether you’re writing policy briefings, stakeholder updates, or internal announcements, you’ll learn how to bring your team’s own perspective, expertise, and voice into the way you work with AI.

Because producing content is easy. Knowing what’s worth saying is what sets you apart.

What this workshop does (and doesn't do)

We don’t teach tools. We teach thinking.

Over 2 hours, we work with your team to:

• Define your communication DNA: the principles, proof, tone, and point of view that make you unmistakably you

• Apply the TRACE framework for strategic prompting: no more “write me a post.” We train AI to think the way your team does.

• Explore GEO (Generative Engine Optimization) to make sure your content is findable by humans and machines

• Stress-test real content, from regulatory updates to social hooks, with live exercises using relevant use cases.

This isn’t a passive session. Every 10 minutes, you’ll interact, reflect, or build. We use tools like AhaSlides for interaction.

What your team walks away with

• A practical, repeatable method for writing AI prompts that work, from policy to press release

• A refined understanding of your unique voice (and how to protect it)

• AI-generated content that doesn’t sound like it was written by a robot named Chad

• Custom prompt templates tailored to your sector, tone, and audience

• A 30-day roadmap for turning good intentions into actual implementation

Who it’s for

This workshop is designed for people who work with words under pressure:

• Comms and public affairs teams navigating regulatory, investor, or stakeholder complexity

• HR and internal comms teams trying to keep things human at scale

• Sustainability and policy leads who want to tell better stories with better data

• Anyone who’s ever thought, “I could use AI, but I want it to sound like us”

It works for both in-person and hybrid setups. We’ve run versions of this for associations, fortune 500, nonprofits across energy, agriculture, healthcare, and other sectors.

Who leads it

Liora Kern - CEO of The Think Room and your workshop facilitator.

25 years of communications experience across the globe.

Known for building award-winning campaigns and calling out the nonsense.

Strategic clarity is her default mode. Jargon is not.

Sound like yourself, everywhere

We believe AI should amplify your voice, not overwrite it. This workshop helps you train your tools, not be trained by them.

If your content feels too generic, too fast, or too off-brand. Let’s fix that.

Book a call and we’ll walk you through how this works, what your team might need, and what kind of transformation is actually realistic.

No pitch. Just clarity.